Conversion Optimization for Websites & Online Shops for More Revenue, Profit, and Market Share
Again and again, new clients from various industries approach us, dissatisfied with their website’s performance, the low number of orders in their shop, or too few leads. This is the most widespread phenomenon on the internet, as decisions are made within a few seconds. If something doesn’t suit the visitor, they say „no“ and click away. The conversion rate is determined by comparing the absolute number of visitors to the conversion (for example, an order, submission of a contact form, newsletter registration, or a call).
Example: You have 100 visitors daily in your online shop, of whom three place an order. This corresponds to a conversion rate of 3%.
More attention, more customers, more sales through our usability and conversion optimization
If you do not yet have enough visitors, the first step is targeted search engine optimization and the placement of search engine advertising such as Google AdWords and Shopping. Once you have traffic, this is the foundation for optimizing conversations.
Do you know where your visitors land, where they click, and whether they buy from you? Most of the time, the answer to this is: „No“. The bounce rate is high (60% and more) and little to nothing comes out of the landing page. The following factors must now be analyzed and optimized so that you do not continue to burn money:
- Content (no facts, poor texts, little information)
- Technology (programming, errors)
- User-friendliness (usability)
- Trust (unprofessional impression, missing seals, payment options)
User-friendliness and clear structures are extremely important for sales in online shops. But even for business pages or landing pages, usability is the most important factor for acquiring new customers and increasing orders, contacts, and leads.
Common mistakes are:
- too many graphical elements
- poor navigation
- no user guidance
- too few calls to action
- little contrast
This can be remedied sustainably in a few steps:
1. Analysis of current conditions, statistics, and definition of goals. Heatmaps and existing user tracking are helpful here. If not available, this will be implemented as quickly as possible.
2. Definition of solutions to increase conversion
3. Integration and development of design in conjunction with technical implementation
4. Testing and evaluation of measures through A/B testing and similar procedures.
5. Expansion and perfection of conversion optimization
Increase your profit sustainably through conversion optimization while maintaining the same expenses!
| Besucher / Monat | Conversionrate | Anzahl Bestellungen | Ø Warenkorbwert | Ø Umsatz |
|---|---|---|---|---|
| 20.000 | 2% | 400 | 80 € | 32.000 € |
| 20.000 | 3% | 600 | 80 € | 48.000 € |
| 20.000 | 4% | 800 | 80 € | 64.000 € |
| 20.000 | 5% | 1.000 | 80 € | 80.000 € |
| 20.000 | 6% | 1.200 | 80 € | 96.000 € |
Result: Increasing the rate by 2% = 50% more revenue.
Further positive effects:
You automatically increase the available advertising budget and can thus increase revenue again (endless cycle with continuous growth!)
Through longer dwell times and more clicks you automatically improve Google and other search engines, which improves market share and positioning.
When should you start with conversion optimization?
Now! Because if you’ve made it this far, the decision has been made to optimize and to do so before your market competitors and rivals. Do not hesitate!
What our customers say about our work:
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