LinkedIn marketing for companies for lead generationwith a professional company profile / business profile and the right advertising & LinkedIn automation
Florian Ibe · fi@vastcob.com
LinkedIn has developed into an important marketing platform, especially for companies – also in German-speaking countries. When we talk about social media for companies, in terms of marketing, lead generation and receiving more contact inquiries, the blue B2B network Xing has long been overtaken.
Especially when it comes to industry or international business, LinkedIn is the frontrunner and, in addition to significantly greater reach and opportunities to automate marketing (LinkedIn Automation) and optionally place target-group-specific ads (LinkedIn Ads).
LinkedIn for companies in Germany and the DACH region (Austria, Switzerland). We explain LinkedIn to you in German and show you the right way to handle it and how to get more leads and contacts and sell your service or products.
The LinkedIn business can be compared with Xing, but offers similarly many marketing options as the comprehensive Facebook advertising network (Business Manager), only exclusively for B2B contacts.
The LinkedIn company profile costs are 0 euros, yes really, free of charge.
You pay exclusively for professional LinkedIn marketing, broken down into Sales Navigator costs of 49 per month + our service costs (see packages).
see packages →We take care of finding the perfect prospects within your relevant target group and reaching them.
You then take over the response to the contact request. Simply put: We bring the customers to your door, you just have to open it and start the (sales) conversation.
With our LinkedIn marketing for B2B, you receive:
- 01Win new customers automatically (LinkedIn customer acquisition)
- 02Highly qualified leads through online marketing and LinkedIn
- 03Exponential and scalable revenue growth with direct contacts
- 04Precise and easily measurable thanks to the tracking system
- 05Fully automated customer care & customer support
Your benefits with us as a LinkedIn agency with marketing consulting:
- ✓Dedicated contacts and experts
- ✓Effective marketing measures for practices
- ✓State-of-the-art technology & high data protection (GDPR)
- ✓Transparent working methods & ticket system
- ✓Very high quality standards
- ✓Package prices and reliable processing
You do not pay a LinkedIn agency, you invest in your own revenue.
Prerequisites and first to-dos:
- 1Register on LinkedIn and create a profile
- 2Add a LinkedIn company profile / business profile
- 3Book and link Sales Navigator
- 4Book us as your LinkedIn agency for professional targeting
We would be happy to handle the entire setup, linking and implementation for you – see also below packages and further services.
First tips for achieving success on LinkedIn:
- 01Design your vita professionally and maintain the company's basic profile
- 02Publish relevant content, post your own contributions + active group participation
- 03Follow people and companies
- 04Encourage employees to connect with the company's LinkedIn page
- 05Learn from LinkedIn Analytics
- 06Integrate and use LinkedIn ads
- 07Searching, tracking and reaching more than 10,000 contacts in LinkedIn Sales Navigator
“LinkedIn will completely replace Xing in the short term and will be used more and more in the areas of sales, reach, positioning, personnel and employer branding.
Our LinkedIn marketing packages for transparent costs and maximum success
Starter
monthly, plus Sales Navigator + automation software – minimum 3-month term
- ✓100 connection requests per weekThe acceptance rate is between 20% and 40% depending on the industry and campaign, which means an expansion of the network by 80 to 160 contacts per month
- ✓2 messages/direct approachesWe write 2 messages for direct approaches based on our experience from dozens of campaigns — depending on the industry and campaign, the response rate is between 5% and 10%, which means 10 to 30 replies per month from relevant decision-makers in your target group
- ✓Weekly reportingReporting with all relevant KPIs (number of connection requests, new contacts & replies)
Business
monthly, plus Sales Navigator + automation software – minimum 3-month term
- ✓150 connection requests per weekThe acceptance rate is between 20% and 40% depending on the industry and campaign, which means an expansion of the network by 120 to 240 contacts per month
- ✓3 messages/direct approachesWe write 3 messages for direct approaches based on our experience from dozens of campaigns - depending on the industry and campaign, the response rate is between 5% and 10%, which means 15 to 30 replies per month from relevant decision-makers in your target group
- ✓Weekly reportingReporting with all relevant KPIs (number of connection requests, new contacts & replies)
Enterprise
monthly, plus Sales Navigator + automation software – minimum 3-month term
- ✓200 connection requests per weekThe acceptance rate is between 20% and 40% depending on the industry and campaign, which means an expansion of the network by 160 to 320 contacts per month
- ✓4 messages/direct approachesWe write 4 messages for direct approaches based on our experience from dozens of campaigns - depending on the industry and campaign, the response rate is between 5% and 10%, which means 20 to 40 replies per month from relevant decision-makers in your target group
- ✓Weekly ReportingReporting with all relevant KPIs (number of connection requests, new contacts & replies) and conversion tracking on landing pages
- ✓Email, phone number and Twitter account exportExport of the email addresses and phone numbers of the contacted persons stored on LinkedIn, so that you can approach them via multiple channels
Additional LinkedIn services from our LinkedIn agency for your profile or your company/business
Our B2B LinkedIn experience as an agency and marketing service provider for our clients:
Step 1: Create a list of decision-makers in companies that match your ideal customer profile.
Step 2: Send up to 100 requests daily to connect with these decision-makers.These requests are sent directly from your profile, so that the recipient directs their attention not only to you personally but also to your company. Your profile views will skyrocket from day one:
In addition, numerous decision-makers will join your network every day. On average, we see an acceptance rate of 25%
Step 3: We start a meaningful conversation with the decision-maker – just like at a networking event on site.The explicit aim is not to sell something immediately, because that's not how LinkedIn works either. And this approach in turn works so well that we actually get into conversation with an average of 26% of all new contacts.
Of course, after the small talk we also ask about any interest in your product or service. Or the decision-maker asks you directly about it:
Step 4: At this point – i.e. upon a reply from the decision-maker – you receive a notification from us, log into your LinkedIn profile and enter your sales process with the decision-maker.
LinkedIn automation with Auto Connect & Messaging for more leads
Find target audiences on LinkedIn and send personalized bulk invitations at a 1:1 ratio.
Powerful campaign manager of our LinkedIn marketing agency
The best of all LinkedIn tools with no advertising costs!
Set up and run multiple campaigns based on unique target audience profiles.
Automate your lead generation with us using personalized, multiple follow-ups.
- 1
Establish new connections
Expand your network. Select thousands of prospects. Write an introductory message or use templates. Insert personalization. Add scheduled follow-up messages if you do not receive a reply. Start and watch your connections grow.
- 2
Discover new possibilities
Start new conversations with your 1st-degree network. Segment your connections based on your criteria. Integrate, personalize, and set up sequences. Sit back and see new opportunities every day.
- 3
Support skills
Automatically endorse up to 3 top skills of your connections. Gain recognition and acknowledgment. A great way to improve your profile.
- 4
Automatic visit profiles
Profile views are very important. If you get more profile views, you can find the right opportunity. Attract people to visit your profile by automatically viewing thousands of relevant profiles.
- 5
Automatically follow people
Follow people who interest you to personalize your feed. With We-Connect, you can automatically follow people. Chances are good that they will follow you back. Increase your followers and reach a larger audience.
- 6
Results that will delight you.
Powerful analytics, dashboards, and timelines motivate you to stay engaged. Monitor your new connections, focus on new opportunities, and conduct important conversations via the email and chat interface.
Intelligent inbox and chat
Allows you to view all messages in one place. Mark as important, mark as unread, reply as in your email. The chat window in the sidebar shows the complete history of conversations for easy messaging.
Network responsibly
Set up daily connection limits, daily monitoring limits, the delay time between connections, and the delay time between messages. It is extremely important to comply with LinkedIn's usage restrictions.
Real-time reporting & analysis
Monitor your progress. See from a bird's-eye view how many connection requests you have sent, how many were accepted, how many are pending, how many replies you have sent, etc. And you can sort everything by selected time intervals.
Start with LinkedIn Marketing now →Questions & answers about LinkedIn and us as a LinkedIn agency
Get advice now →Are you wondering: LinkedIn what is that and how does LinkedIn actually work?
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With more than 575 million users, LinkedIn is the largest social network for business contacts in the world. And the big advantage of LinkedIn over Facebook and other social media is that users there want to make new business contacts and do business. That's why we can make up to 25 new contacts per day in virtually every business sector.
Often asked, but mostly irrelevant: LinkedIn or Xing / Xing or LinkedIn
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In Germany, this comparison still works - in other countries, LinkedIn has long been the undisputed number 1 when it comes to B2B networking. And that is also the reason why, in our opinion, LinkedIn is ahead in Germany too, and especially for German companies. Because as soon as you want to generate new customers abroad - or also reach companies that are not based exclusively in Germany - then LinkedIn will bring you better returns in the long term than Xing.
Satisfied customers of our LinkedIn agency are the best reference for a trusting collaboration.
“Until now, we have mainly used LinkedIn for corporate communications and had only limited success with it in recruiting. Through our collaboration with VASTCOB, we were able to set up our outreach in a much more professional way and specifically reach candidates who were hardly findable through classic job advertisements. We were particularly impressed by the structured approach and the quality of the contacts. Within a short time, several suitable conversations took place and these led to concrete hires. A clear recommendation for companies that want to actively use LinkedIn for recruiting.
“For our software solution, it had previously been difficult to specifically reach the right decision-makers in companies. VASTCOB defined the target groups precisely for us, built campaigns and took over the direct approach via LinkedIn. As a result, significantly more relevant conversations with managing directors and responsible employees came about. We particularly like the fact that the results are transparently traceable and the campaigns are continuously optimized. For B2B software and SaaS, from our point of view, a very effective channel for lead generation.
“We work in the B2B services sector and were looking for a scalable way to build new business contacts. With LinkedIn and VASTCOB's strategy, we were able to approach potential customers in a much more targeted way than through classic cold outreach. The approach comes across as personal, the contacts fit our target group much better, and new conversations arise regularly. Particularly pleasant is the uncomplicated collaboration and the clear evaluation of results. For us, a sensible addition to our existing sales efforts.
“Thanks for the top consulting over the last 6 months. And thanks for drowning us with so many leads. 🙂 All-round carefree package with a competent contact person.
“VASTCOB is the first agency where I feel they think along with you. They provide impulses, make suggestions. Furthermore, the prices are always fair and adapted to the marketing budget. Thanks to the collaboration with VASTCOB, our sales team can no longer keep up with inquiries. In short: Fair. Competent. Nice.
“For years we paid money to a company in Germany and success failed to materialize. In addition, the technical implementation before was more than questionable. Since we have been working with VASTCOB, we receive monthly feedback and statistics and a lot of inquiries. In all relevant searches we have moved far up and are not yet at the end. Highly recommended.
Show all customer testimonials ↓
THE specialists when it comes to advertising and marketing! Anyone looking for a competent advertising agency to really move their online marketing forward is in exactly the right place at VASTCOB. Whether website, web shop, SEA, SEO, conversion optimization, .... Here you are dealing with experts. Clear recommendation!
100% recommendation. I am always amazed at how much you can achieve with online marketing. Every cent you invest can be regained with a little cleverness.
In 2011, VASTCOB created the homepage of the parents' initiative "Die Maulwürfe e. V." and implemented the association's requirements. The greatest challenge was to create a serious yet appropriate website for a daycare center. Mr. Ibe solved this very well through the layout and the image elements. The ongoing maintenance of the site is the responsibility of the association. Many thanks for creating the site and also for the training in its maintenance.
The company VASTCOB has redesigned the homepage of TuS Untereschbach-Steinenbrück 1910 e. V. After a brief introduction, we were and are able to take over the ongoing maintenance of the website ourselves, and at a convincing price-performance ratio. We are very satisfied with the work of the company VASTCOB, since our wishes and specifications were implemented reliably and quickly not only on our website but also in our new flyers. We are happy to recommend the company VASTCOB.
That was a very interesting and worthwhile workshop for us too. Thanks for that! I particularly liked how you presented yourselves as a team with different approaches. From programming to marketing strategy to concrete content, you come across as very competent.
Our website turned out great. Even after more than a year, the response is still positive. From the consultation through to the implementation and the ongoing maintenance with great photos and a corporate film, we are very satisfied and can only recommend Mr. Ibe's services.
Above all, his straightforward manner makes the collaboration very pleasant, and appointments are binding and are not postponed.
THE specialists for WordPress and WooCommerce! Anyone looking for a competent WordPress agency, wanting to optimize their online shop with the help of experts, increase their conversion rate, or simply aiming for higher revenue, more customers, and more sales, has come to exactly the right place with VASTCOB. Clear recommendation!
After 2 years of doing everything ourselves, Mr. Ibe relaunched our shop and achieved better results in a short time. The support went far beyond the normal level. In addition to the excellent webshop definition and design, he also created great flyers, photos, and videos at short notice. He also laid the important foundations for a marketing concept for the newsletter. Since Mr. Ibe is always available at short notice to clarify open points and takes new approaches with his great ideas, we were able to expand our internet presence after only 3 months.
All-round carefree package with a competent contact person. Absolutely recommendable when it comes to any projects around WordPress and WooCommerce.
Perfect and fast support. I can recommend VASTCOB without hesitation!
Mr. Ibe was commissioned by us to revise our existing website. We are very satisfied with our new internet presence and can now easily update all content ourselves thanks to the integrated content management system. We thank you for the professional advice, the reliable work, the quick implementation and the pleasant human contact. The price-performance ratio is outstanding! We are happy to recommend you!
As a small start-up, I received good advice here on how to plan my next steps in terms of media technology.
Super fast service and very competent design, technical and conceptual advice! Many thanks for the partnership-based collaboration. We definitely recommend VASTCOB!
Super service, always friendly, and you can tell that Mr. Ibe knows what he is doing! Thank you!!! I can only recommend VASTCOB!
When it comes to SEO and online marketing, VASTCOB is simply top-notch! This advertising agency impresses with expertise and an incredible range. Together with VASTCOB, we tackled the topics of website (conversion optimization), search engine marketing (SEA and SEO) and recruiting, and achieved successes quickly. In the future, we can also imagine advancing our online shop together with VASTCOB. For everyone who is aiming for increased revenue, more customers and more sales, VASTCOB is a clear recommendation!
Absolutely recommended! Everything at a glance. No fragmented video course. A good investment!
I always put together tutorials and videos that gave me insight into the correct installation of WordPress and templates. Since I don't create websites on a regular basis, I forget one thing or another and then search again for all the videos and tutorials — tedious!
Now I simply decided to buy this course and I am positively surprised. I have a single link where I can find all the videos at a glance. I can go directly to the video whose topic I currently need – no more annoying searching around!
After I watched the course – I watched everything all at once right away 😉 – I immediately went through my websites and corrected trivial mistakes and optimized quite a few things!
I am grateful for this course. It is very well done and shows the most important fundamentals with deeper insights using real examples, in order to set up, maintain, and expand websites cleanly and solidly from the ground up.
With the company VASTCOB, we have found a consistently reliable and highly competent partner in web design, online marketing, photography and video production for years. Consulting, execution and price are in a good ratio to one another here. For our company, it is a good feeling to know that we can turn to Mr. Ibe at any time with problems and questions. For this reason, it is quite clear that we will continue to rely on VASTCOB in the future as well.
We are very satisfied with the execution by VASTCOB, represented by Mr. Ibe. His initially reserved manner with us gave no hint of his strengths. VASTCOB responded very well to my ideas. Several good suggestions regarding layout and content design were created, and the right layout was decided quickly. Always demanding anew but never a nuisance, regarding texts and image composition. Very fast, committed and at top conditions!
A great deal of engagement, very flexible and brings good ideas of their own! I really enjoy working with VASTCOB.
Good ideas paired with expertise, skill and creativity are the strengths of VASTCOB, with Florian Ibe in person. Understanding the customer's language, my language, is among his particularly noteworthy qualities. Precise and affordable are to be named as standout characteristics. Through intensive, synergetic collaboration, a complete, consistent CD - print media with logo and slogan - all the way to web design, of high quality was created. An advertising agency worth recommending!
Together with the company VASTCOB, we conducted a workshop on the topics of online shop, SEO marketing, Google Analytics, Google AdWords, and social media. In a comprehensible and understandable way, Mr. Ibe and Mr. Buks explained the topics listed above to us in the workshop, so that afterwards we had a better understanding of the online world. In the workshop, we worked concretely on our shop and thereby further optimized it. Mr. Ibe and Mr. Buks convinced us greatly through their expertise and their pleasant manner. Our telephone impression of a reliable, professional collaboration was confirmed by the workshop. We look forward to further collaboration and, after a short time, feel confirmed in having now found the right agency for us, one that thinks along with us, has a good workflow, and supports us with passion, expertise, and commitment.
I am very satisfied with your service and think that I am in the right place with you. We will certainly use your services more often in the future!
Florian Ibe has been helping us for many years with his know-how in the creation of advertising measures, internet presence, marketing etc., we can recommend him without reservation, he works dedicated, high quality, fast and also inexpensive; we cannot imagine a better business partner; actually more than 5 stars (unfortunately scale ends) Mr. Ibe keep up the good work!!
Florian Ibe and VASTCOB are as professional as they are friendly - and explain with angelic patience even for the umpteenth time when an IT illiterate like me has once again understood nothing... absolute recommendation!!
Through our collaboration with you, we are recording very significant increases in revenue. We would like to say in advance" thank you very much"! We see great opportunities in working with you. Finally an agency that reliably delivers very good work.
For more than a year now, Mr. Ibe has been taking care of our marketing, and we are very satisfied. The new website went online in a short time, and the updating and optimization are noticeable.
Particularly nice are the numerous ideas and possibilities that Mr. Ibe explains to us in an understandable way. Legal aspects are also always taken into account and usually implemented even before the official announcement.
The advice and support is therefore excellent. Communication is effortless and matters are usually resolved the same day. That is how it should be. Many thanks.
Very good service! Absolutely top professionally - provides very understandable & comprehensible explanations - friendly and an absolute expert in what he does! I can only sincerely thank him and recommend Mr. Ibe and his agency with a clear conscience!
VASTCOB has been supporting us since 2013 and we are more than satisfied. Great and fresh ideas, some changes, and new approaches have helped us gain more visibility and a very good order volume since the start-up phase.
The costs are always reasonable and it is definitely worth it for us. Communication is very convenient and the response is quick and straightforward.
The new website with the booking form is very well received and is used often. Our customers and we thank you for this great implementation and look forward to continued good collaboration.
Simply great! Behind VASTCOB there is not only a wealth of know-how but also passion and dedication. We feel very well looked after and excellently advised with our online shop - far beyond the actual topics of the collaboration. Here, someone doesn't just look at their own field, but also engages beyond their own horizons. We are very satisfied!
Great service and very fast contact - Mr. Ibe supported us excellently with the introduction of a WooCommerce POS system. He quickly and easily helped us with all adversities. He also proved to be a competent contact person for our homepage, who was ready with tips, tricks and technical support in many areas.
An optimal course for understanding what really matters, from the first to the last click. In many freely available tutorials or even paid ones (Udemy), you usually learn what you already know… The generally valid tips, which, however, are already outdated again next week, or so specific that they do not work in your own applications. This course is about concrete guidance and tips & tricks that you only learn in a fully professional agency!! What everyone searches for on the internet is available here, chronologically, explained simply and 100% application-oriented, live on screen!! The simple explanations and the good structure of the course give you a detailed overview of relevant topics right from the start.
As a complete beginner, the topic of FTP and folder structure or HTML/CSS basics may be somewhat complicated, but by no means as demanding as most YouTube tutorials…
A recommended course for anyone interested in good web design.
As a founder, I received excellent advice from the company VASTCOB, which created a complete concept for my launch at a fair price. In addition to logo design, business cards, letterhead and envelopes + stamp, an appealing website was programmed. The personal contact is still very pleasant to this day and always open to suggestions. Price/performance is very good. Numerous people have already found me via Google, through which some jobs were also generated.
As an agency, we are always looking for customer-specific solutions that we realize within a competence network. In doing so, we also have to note that some service providers find it difficult to address the current needs of customers in a targeted manner. With VASTCOB, we have found a realization partner who is willing to implement the project in accordance with the customer's wishes and to accompany us as an advisory partner.
As a hotel and restaurant, we depend on our public image. Florian Ibe has supported and advised us in this regard from the very beginning and optimized and produced numerous printed materials at fair prices. We found the idea with the films particularly excellent. That really made a difference.
The website with its own booking system has made our work particularly easier. The work of VASTCOB is really good and we are very satisfied.
The response through great films and photos is very good.
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