LinkedIn Marketing for Businesses for Lead Generation with a professional company profile and the right advertising & LinkedIn Automation
LinkedIn has developed into an important marketing platform, especially for businesses – also in German-speaking countries. When we talk about social media for businesses, the blue B2B network Xing has long been surpassed in terms of marketing, lead generation, and receiving more contact inquiries. Especially when it comes to industry or international business, LinkedIn is the pioneer and offers significantly more reach and opportunities to automate marketing (LinkedIn Automation) and optionally place target group-specific ads (LinkedIn Ads).
LinkedIn for Businesses in Germany and the DACH region (Austria, Switzerland). We explain LinkedIn in German and show you the correct usage and how you can get more leads and contacts and sell your service or products.
The LinkedIn company profile costs are 0 Euros, yes, that’s right, free of charge. You only pay for professional LinkedIn marketing, broken down into Sales Navigator costs of 49,- monthly + our service costs (see packages).
LinkedIn Business is comparable to Xing, but offers similarly many marketing options as the comprehensive Facebook advertising network (Business Manager), exclusively for B2B contacts.
We take care of finding the perfect prospects for your target audience and reaching out to them. You then handle the response to the contact request. Simply put: We bring the customers to your door; you just have to open it and start the (sales) conversation.
By email or phone, you often end up with a gatekeeper (secretary or sales manager) who is often not so easy to overcome. And even if they are, they will relay a message to the decision-maker that probably won’t present your product or service in the best light. With our LinkedIn strategy, we contact the decision-makers relevant to you directly and hand them over to you as soon as they show interest in your product. Without detours and without delay!
With our LinkedIn marketing for B2B, you receive:
- Automated new customer acquisition (LinkedIn customer acquisition)
- Highly qualified leads through online marketing and LinkedIn
- Exponential and scalable revenue growth with direct contacts
- Precisely and easily measurable thanks to tracking system
- Fully automated customer care & customer support
Your advantages with us as a LinkedIn agency with marketing consulting:
- Dedicated contacts and experts
- Effective marketing measures for practices
- State-of-the-art technology & high data protection (GDPR)
- Transparent working methods & ticketing system
- Very high quality standards
- Package prices and reliable processing
You don't pay a LinkedIn agency; you invest in your own revenue.
Prerequisites and initial to-dos:
- Register on LinkedIn and create a profile
- Add a LinkedIn company profile
- Book and link Sales Navigator
- Engage us as your LinkedIn agency for professional targeting
We would be pleased to handle the entire setup, linking, and implementation for you – please also see our packages and other services below.
First tips for success on LinkedIn:
- Create a professional resume and maintain the company’s basic profile
- Publish relevant content, post your own contributions + active group participation
- Follow people and companies
- Encourage employees to connect with the company’s LinkedIn page
- Learn from LinkedIn Analytics
- Integrate and use LinkedIn ads
- Search, track, and reach more than 10,000 contacts in LinkedIn Sales Navigator
Ihr persönlicher Ansprechpartner für LinkedIn Marketing:
E-Mail: fi@vastcob.com
Florian Ibe
LinkedIn will completely replace Xing in the short term and will be used increasingly in the areas of sales, reach, positioning, personnel, and employer branding.
Our LinkedIn Marketing Packages for Transparent Costs and Maximum Success
Depending on industry and campaign, the acceptance rate is between 20% and 40%, which means expanding your network by 100 to 200 contacts per month
We write 2 messages for direct outreach based on our experience from dozens of campaigns – the response rate ranges between 5% and 10% depending on the industry and campaign, which means 10 to 30 responses per month from relevant decision-makers in your target audience
Number of connection requests, new contacts & replies
Depending on industry and campaign, the acceptance rate is between 20% and 40%, which means expanding your network by 200 to 400 contacts per month
We write 3 direct outreach messages based on our experience from dozens of campaigns - the response rate ranges from 5% to 10% depending on industry and campaign, which means 25 to 50 responses per month from relevant decision-makers in your target audience
Simple reporting with all relevant KPIs (number of connection requests, new contacts & replies)
Depending on industry and campaign, the acceptance rate is between 20% and 40%, which means expanding your network by 300 to 600 contacts per month
We write 4 direct outreach messages based on our experience from dozens of campaigns - the response rate ranges from 5% to 10% depending on industry and campaign, which means 40 to 80 responses per month from relevant decision-makers in your target audience
Detailed reporting with all relevant KPIs (number of connection requests, new contacts & replies) and conversion tracking on landing pages
Export of email addresses and phone numbers stored on LinkedIn of the contacted persons, so that you can address them on multiple channels
Further LinkedIn Services from our LinkedIn Agency for Your Profile or Your Company/Business
Create / optimize / edit and maintain a professional LinkedIn profile
It starts with a personal user profile, i.e. the account that is used. This can be linked to a company profile, but does not have to be. We create this for you, optimize it for better discoverability and edit + maintain it on an ongoing basis if desired.
LinkedIn Recruiting (Finding Employees)
There are professional LinkedIn recruiters who cost a lot of money. Many therefore try placing job advertisements on the LinkedIn job market. However, this is also not very effective and usually costs more time/money than it yields. Through our lead generation strategy, we also offer the possibility to acquire and inspire potential new employees, similar to a headhunter.
Run LinkedIn Ads
Running ads on the international business network is anything but cheap, but with four-figure budgets, it is very promising, as the targeting of the audience is very precise, exclusive, and sometimes 98% accurate. However, click prices of 4-8 Euros are not uncommon and should be factored into the margin. Nevertheless, generating new customers is absolutely possible!
Create a LinkedIn Company Page (Company Profile)
Creating a personal profile is very easy. Creating a LinkedIn page as a company page and a company account to register your company on LinkedIn is not much harder, but doing it correctly is not entirely simple. We create and link company pages, enter the appropriate categories, optimize texts for internal search, and design individual graphics.
Create LinkedIn Event
Publicly marketing seminars, training courses, and events is very difficult in the B2B sector. Social networks like Facebook and Instagram often mix private and business content, leading to high wastage. On LinkedIn, you promote your event only to the relevant target group and display it only to the right people. This leads to more bookings from the right individuals.
LinkedIn Training, Coaching & Workshops
Would you like to learn more? Do you want to raise awareness and train your team internally? Then our training sessions as coaching and workshops are ideal. Starting from 3 people, we offer individual in-house seminars with content tailored to your needs, including an active optimization part for existing profiles. You benefit from our knowledge and know-how and can actively apply and resell it.
Our B2B LinkedIn experiences as an agency and marketing service provider for our clients:
Step 1: Create a list of decision-makers in companies that match your ideal customer profile.
Step 2: Send up to 100 requests daily to connect with these decision-makers. These requests are sent directly from your profile, so the recipient focuses their attention not only on you personally but also on your company. Your profile views will skyrocket from day one:
In addition, numerous decision-makers will join your network daily. On average, we see an acceptance rate of 25%.
Step 3: We start a meaningful conversation with the decision-maker – just like at an on-site networking event. The explicit goal is not to sell something immediately, because that’s not how LinkedIn works. And this approach, in turn, works so well that we actually get into conversation with an average of 26% of all new contacts.
Of course, after the small talk, we also ask about any interest in your product or service. Or the decision-maker asks you directly:
Step 4: At this point – i.e., upon receiving a response from the decision-maker – you will receive a notification from us, log into your LinkedIn profile, and enter your sales process with the decision-maker.
LinkedIn Automation with Auto Connect & Messaging for More Leads
Find target audiences on LinkedIn and send personalized 1:1 bulk invitations.
LinkedIn Automated Messaging
Send automated and personalized messages on LinkedIn to contacts in your saved search.
Automate LinkedIn Follow-ups
Send humanized yet automated LinkedIn follow-ups. Thank and greet connections. Schedule up to 5 automated follow-ups if there is no response.
Don't just invite, get invited
Automate LinkedIn profile visits and skill endorsements. Motivate people to revisit your profile.
Advanced UI for Messaging and Reply Management
Mark and sort messages as Leads, Follow-up, Unread, and Archive. Save notes and tags like in a CRM.
Secure and compliant
The most secure of all LinkedIn tools. Built-in safety limits. Complies with most data protection laws.
Powerful Campaign Manager of Our LinkedIn Marketing Agency
The best of all LinkedIn tools without advertising costs!
Set up and run multiple campaigns based on unique audience profiles.
Automate your lead generation with us with personalized, multiple follow-ups.
1
Make New Connections
Expand your network. Select thousands of prospects. Write an intro message or use templates. Insert personalization. Add timed follow-up messages if you don’t get a response. Launch and watch your connections grow.
2
Discover New Opportunities
Start new conversations with your 1st-degree network. Segment your connections based on your criteria. Engage, personalize, and set up sequences. Sit back and see new opportunities every day.
3
Endorse Skills
Automatically endorse up to 3 top skills of your connections. Give and receive endorsements. Great way to enhance your profile.
4
Auto Visit Profiles
Profile views are very important. Getting more profile views can help you find the right opportunity. Attract people to visit your profile by automatically visiting thousands of relevant profiles.
5
Auto Follow People
Follow people you are interested in to personalize your feed. We-Connect allows you to auto-follow people. Chances are they will follow you back. Increase your followers and reach a larger audience.
6
Results That Will Excite.
Powerful analytics, dashboards, and timelines motivate you to keep engaging. Monitor your new connections, focus on new opportunities, and have important conversations through the email and chat interface.
Smart Inbox and Chat
Allows to view all messages in one place. Mark as important, Mark as unread, Reply like your email. Sidebar chat window shows full history of conversations for easy messaging.
Connect responsibly
Set daily connection limits, daily monitoring limits, the delay time between connections, and the delay time between messages. It is extremely important to adhere to LinkedIn’s usage restrictions.
Real-time Reporting & Analysis
Monitor your progress. Get a bird’s-eye view of how many connection requests you’ve sent, how many have been accepted, how many are pending, how many responses you’ve sent, etc. And you can sort everything by selected time intervals.
Questions & Answers about LinkedIn and us as a LinkedIn Agency
You ask yourself: What is LinkedIn and how does LinkedIn actually work?
With more than 575 million users, LinkedIn is the largest social network for business contacts in the world. And the big advantage of LinkedIn over Facebook and other social media is that users there want to make new business contacts and do business. That’s why we can make up to 25 new contacts per day in almost every business sector.
Often asked, but mostly irrelevant: LinkedIn or Xing / Xing or LinkedIn
In Germany, this comparison still works – in other countries, LinkedIn has long been the undisputed number one in B2B networking. And that is also the reason why, in our opinion, LinkedIn is ahead in Germany and especially for German companies. Because as soon as you want to generate new customers abroad – or want to address companies that are not exclusively based in Germany – LinkedIn will bring you better returns in the long run than Xing.
Satisfied clients of our LinkedIn agency are the best reference for a trustworthy collaboration.
DE