Search Engine Advertising – SEA Agency for Google AdWords, Shopping and Display Advertising + Bing – Consulting, Concept & Implementation
Like many of our clients, you have decided to run ads on Google, Bing, or other search engines in the form of AdWords, Google Shopping, text ads, display banners, or YouTube video ads. We can help you find relevant advertising placements, optimize your campaigns, feed, and budget, and plan effectively.
For years, we have been warning against using Google AdWords, Bing Ads and generally online ads merely to burn money. Of course, with a monthly budget of €300, one customer might result, but is it really worth it? Most of the time, the answer is no. This is probably why you are currently reading this text about our offer as an SEA agency from Bergisch Gladbach bei Köln / Bonn sowie München.
It is not without reason that agencies throughout Germany and the Google Support offer assistance. Google AdWords (Ads),Bing Ads (Microsoft Advertising), Google Shopping, Bing Shopping and co. have grown so much in recent years that a layman usually only stands to lose. Even automatic bid adjustments and budget caps do not help here!
Of course, the same applies to ads on Facebook, Instagram and other social networks (Social Media Ads) outside the Google advertising network. As an SEM agency (search engine marketing) and online marketing agency, we help you with the entire marketing mix.
What we offer you as an SEA agency for professional search engine advertising & SEA marketing:
- Google Ads agency consulting and strategy development
- Optimization of existing accounts, campaigns and ads
- Creation of new Google AdWords and Google Shopping feeds
- Generation of text ads, DSA campaigns, XML feeds and automatic product ads
- Creation of banner sets, HTML5 banners etc. (banner advertising – display ads)
- Management of campaigns over a longer period
- Monitoring and adjustment of budget and advertising periods
The special thing is that we also think outside the box and always consider the overall project.
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Current offer: Free SEM analysis!
SEA Agency & Marketing with Consulting for Effective Ads with Strategy
We are your best combination of SEO SEA Agency as a hybrid strategy with expertise for Germany, Austria, Switzerland, and Luxembourg. However, we don’t just do Google Ads (AdWords) and Bing Ads / Microsoft Ads, but also offer almost full-service in-house and through our network.
While we may not be from Berlin, Frankfurt, or Hamburg, we are well represented in Cologne and Munich 😉
Our SEA packages for Google AdWords / Bing Ads and a transparent SEA cost overview
Please also note our Remarketing Packages.
Looking for the right keywords?
We also offer Keyword Research and Analysis.
Google AdWords, new Google Ads, is probably the best-known and largest advertising network and offers a perfect platform for all content in addition to organic search, and is a very good complement to content marketingandSEO. In addition to suitable keywords, campaign structures, and quality factors, target group definition here is very complex and detailed.
Google Shopping offers online shops the best advertising opportunity in the Google network. By integrating an optimized shopping feed (XML), you guarantee the best possible placement in price comparison.
We constantly analyze and optimize both ad types with a transparent cost/benefit structure.
Remarketing & Retargeting is the process of remembering and tracking potential customers after their first click. Often, a purchase only occurs after the second or third click. Through remarketing, you track visitors with suitable ads across the web, significantly increasing the likelihood of a repeat click.
We help you to convince and not just generate clicks, but also sales, leads, and turn prospects into customers.
Real Time Advertising (RTA) means automated display advertising in real time and related to the specific search query. With professional campaigns, we can display your page to your potential customers and interested parties on many different topics. Through our ad management, we constantly keep an eye on your budget, ad placement, and time period.
Facebook and Instagram Ads also offer suitable targeting options here.
Your AdWords agency for SEA from Cologne & Munich for search engine advertising & tailored marketing (Search engine advertising agency)
Let us together find a sensible framework for your advertising budget. Save yourself expensive experiences and outbid the competition with a smaller budget and a high quality factor.
AdWords Agency Prices and Our SEA Packages
With the right SEA agency and consulting, from analysis and optimization to success in Germany, Austria, Switzerland or Luxembourg
As a nearly full-service online marketing agency,SEA consultingandconsulting are part of our daily business. Most errors are based on a non-existent or faulty analysis of data. Since search engine advertising is purely data-driven, SEA optimization is only possible with a sound and comprehensive data basis through Google Analytics, Tag Manager, etc.
By the way, SEA costs can be minimized with the right strategy!
SEA Marketing & SEA Strategy with us as your Google Ads (SEA) Agency since 2010
SEA Marketing is part of the online marketing mix. SEA (Search Engine Advertising) is the targeted booking of advertisements in the form of text, image (display), and video in the search results on Google,YouTube, and Bing, as well as in the case of display advertising in the Google Search Network (partner sites of Double Click and AdSense).
Typically, campaigns are booked with CPC (Cost per Click) in the administration system, where a fee is then paid per click on an ad. This is limited by a daily or monthly budget.
The advertising budget is allocated based on SEA campaigns in the respective ad manager. Grouped under this are ad groups with keywords and various keyword options, as well as matching one or more ads (text, image, or video).
The goal of an SEA strategy is to be present as efficiently and effectively as possible for the right search queries, once or multiple times, for the searcher.
Remarketing or retargeting ensures that interested parties become customers (leads) or buyers (sales).
With the right strategy for the right target group and the corresponding SEA optimization, ad campaigns become increasingly effective, and if optimized for conversions or sales, a corresponding ROAS (Return on Ad Spend) or ROI (Return on Investment) can be directly measured and optimized. Simply put, we are talking about a factor that states: if I spend 1 euro, I get X euros in revenue back.
As an SEA agency, we offer not only consulting but also an analysis of the current status of existing measures and their corresponding optimization.
SEA Text Ads
Digital text ads are the basis of ads in the search results (SERPs) on Google, Bing, and other search engines. With dynamic and responsive text ads, we can let the algorithm learn to get the most out of search engine advertising.
Image Ads (Static & Responsive)
„A picture is worth a thousand words“ is not just a saying, but also a very efficient SEA strategy via the Google Display Network to increase brand awareness and to turn interested parties into returning visitors through remarketing.
Video Ads (YouTube Ads)
Video ads on YouTube are becoming increasingly important. YouTube is the second largest search engine in the world and belongs to the Google group. For very low CPCs, placement for holistic positioning, before, during, and after the actual videos, is possible here.
SEA Training & Workshops
Sie möchten das Thema Onlinewerbung und Suchmaschinenwerbung in einer SEA-Schulung and a Workshop für Ihr Unternehmen oder Ihre Agentur selber erlernen um es anwenden zu können? Wir bieten umfassende SEA Schulungen bereits seit 2016 an und haben uns auf Online Marketing Workshops mit Schwerpunkt SEA und SEO spezialisiert.
Contents include, among other things, our hybrid strategy, the interplay of SEO & SEA with optional social media ads, as well as the fundamentals of SEA, proper account management for CPC, CPM and targeting, as well as the management of KPIs, analysis and evaluation of campaigns.
Als SEA Agentur bieten wir hier über 10 Jahre Expertise und mehrere Millionen Euro verwaltetes Werbebudget.
Wir bieten individuelle Workshop je Einsatzbereich, Branche und Themenschwerpunkt jeweils auch als Webinar an.
SEA Reporting (Datastudio, Spreadsheets with your individual KPIs)
Regardless of whether you only look in the ad manager, have a manual report, or are still asking the „crystal ball“ whether ads and campaigns are running profitably, we offer affordable solutions for SEA reporting with Google Datastudio, Spreadsheets, or even completely individual KPIs.
We can set up these reports, segments, and analyses for you automatically once, or provide them manually with tips for optimization and further analysis.
Creation of SEA Landing Pages for More Leads & Sales
For every advertising campaign, it is ideal to have an extra landing page as the destination page for the acquired visitors. Ideally, the promise and statement are fulfilled directly on the page after the click (CPC).
The goal of an SEA campaign with analysis and optimization is to achieve the highest possible conversion rate. Suitable content, relevant and well-prepared topic blocks, and clear calls to action are particularly important here.
As an SEA agency, we offer a first-class service for running Google Ads, so that you can have us create a conversion-strong landing page. In an initial analysis, we examine existing landing pages in your system and check their relevance to the SEA strategy. Depending on the content management system, we can then adapt content and presentation to optimize the conversion rate and get more out of the advertising budget.
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