Corporate Branding Agency
The brand strategy that leads to experience
Brands become brands and brands promise long-term success offline & online – brand building, brand strategy & brand positioning
A brand wants to be more than just a word on a business card. Successful brands encounter us every day because they are vibrant, versatile, and adaptable. We make your brand tangible with all senses from the very beginning – from market positioning to corporate design: a brand experience consistently aligned with the target audience.
Strategic brand building as a process with strategy: This is how we proactively and sustainably shape the growth of your brand.
Brand building is the process by which we achieve steadily increasing awareness and customer loyalty for both start-ups and the relaunch of existing brands. Our approach is based on the many years of experience of our brand experts, who have already supported many companies in brand building. With a roadmap that can be flexibly individualized to your requirements, we begin the brand building process and together get closer to your new brand step by step.
In a first non-binding consultation, you have the opportunity to get to know our brand agency. We will be happy to give you initial recommendations for measures that are perfectly suited for your brand development.
Ihr persönlicher Branding Experte mit starkem Team:
E-Mail: fi@vastcob.com
Florian Ibe
Analyses & Workshops
The branding process usually begins with an analysis of the competition, market evaluations, and an intensive examination of the needs of potential target groups. Based on these initial measures, we conduct further brand consulting. For the first steps, ideally, we sit down with you in a compact workshop. The workshop can provide valuable preliminary work that would otherwise often require many times more time and communication. In this way, we quickly create clarity together and define goals that we can work towards for and with you.
Precise Brand Communication
Once customer needs and the target group are established, the next step is to consider how the brand can communicate to specifically address customers and simultaneously stand out from the competition. How can your brand assert itself against other providers with unique selling propositions (USPs) and where does the market offer suitable niches? A communication concept developed by us provides answers and initial solutions.
Conception of Measures
Measures and long-term action strategies are established based on tangible figures and results. Only with the completed strategy do we initiate further steps such as the creation of a corporate identity and other marketing and design measures. For large projects, this moment is just the starting signal – this is where the creation of digital products begins, which will carry your authentic brand presence outwards across various channels.
Branding | Branding (Building)
Branding is the process of creating a unique identity for a company, product, or service that can be easily recognized by consumers. This involves the strategic development and positioning of a message that resonates with the target audience and creates an emotional connection. Branding also focuses on creating an overall experience and atmosphere that increases customer loyalty and leads to increased customer satisfaction.
Brand Strategy | Brand Design
Brand strategy is an important element of a company’s overall marketing plan. It consists of analysis, goals, budget, and tactics to achieve these goals in order to achieve a successful brand presence in the market. Brand strategies include defining the target audience, positioning the brand in the competitive market, creating a memorable brand identity, and developing messages to communicate with customers.
Brand Positioning | Brand Experience
Brand positioning is about creating a unique market position for your brand and differentiating it from the competition. It’s about creating an image, identity, or appearance that sets you apart from others and makes you memorable in the minds of consumers. This can be achieved through creative design elements such as logos, colors, fonts, symbols, taglines, and messages, as well as through the use of visual elements such as product packaging, photos, and videos, including a comparison to the market.
Corporate Branding Agency for Brand Building, Brand Strategy & Brand Positioning
Target-oriented Workshops
Sit down together and see things from a new perspective. Workshops are often the foundation of a long and successful collaboration. Workshops are also a valuable foundation for branding and brand strategy, where we work with you to develop actionable ideas, measures, and targeted strategies in the shortest possible time.
Brand Positioning
Brand and market – we ensure that both fit together. Positioning strategy naturally includes fundamentally understanding your target group and recognizing where the market offers opportunities to establish yourself. Once we have all the building blocks for unique brand communication, they are bundled into a differentiation strategy.
Corporate Identity
A brand can have many faces, but corporate identity is your anchor, uniting the most important principles and to which one can always return before reinventing oneself. Under our guidance, you will discover the core that makes your brand unique: brand name, brand values, attitude, corporate language, and mission statement. This way, your brand identity, from the CEO to the staff, becomes authentic, uniform, and full of enthusiasm that also captivates customers.
Corporate Design
With good design, the brand comes to life. Our Corporate Design ultimately gives the brand a face that is based on all conceptual preliminary work and embodies the defined values in a modern and unique way. Our Corporate Design makes your brand irresistible – on screen, on paper, everywhere.
Digital Branding
Brand ready, and then what? Now it needs to be present 24/7, and as a Digital Branding agency, we offer the ideal solution as a full-service agency together with our SEOs and SEAs as well as social media experts. This way, your brand will also be truly perceived with performance marketing – guaranteed!
pictibe Markenworkshops: Schneller und direkter zur neuen Marke kommen
Den ersten Schritt machen wir mit Ihnen gemeinsam. In kompakten Workshops bei Ihnen vor Ort oder in unseren speziell eingerichteten Workshop-Räumlichkeiten finden die Marken von morgen ihren Ursprung. Unser markenzentriertes Workshopangebot bietet Ihnen verschiedene Möglichkeiten für den Einstieg in den Branding-Prozess.
Identity Workshop
Hier werden die Weichen gestellt, damit in Zukunft alle in die gleiche Richtung arbeiten. Werte, Haltung, Identität – inspirierend und klar definiert als Kompass für Führungsebene und Personal.
UI-/UX-Workshop
Design und Funktionalität auf den Punkt gebracht, damit Ihr digitales Produkt dem Nutzer das gewisse Etwas bietet, wonach er gesucht hat. Für die Zielgruppe designt und bereit für die Zukunft.
Positionierungs-Workshop
Jede Marke hat Potenzial zur Differenzierung. Sie braucht nur einen erfahrenen Partner, der die richtige Marktnische findet. Wettbewerb, Zielgruppe und mehr – alles im Positionierungs-Workshop.
Your new brand with the branding agency pictibe starts here: Request a non-binding offer now!
Your brand agency pictibe, with locations in Bergisch Gladbach near Cologne and in Munich, looks forward to getting to know you. Between brand consulting, workshops, and more, we are happy to provide you with our individual recommendation on which service is suitable for your path to brand success.
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