Hardly anything has grown as strongly in recent years as job searching on the internet. When it comes to recruitment (recruiting), personnel and employee search, the goal is to fill the best employee and position in the company as cost-effectively as possible.
Online Recruiting & Employer Branding has never been easier
In 2016, 10% of the total available budget was already invested in active employee acquisition, in 2017 it was already more than 18% – with a consistently rising trend. In 2019, it was temporarily already 40%.
But how do you use the budget correctly for recruitment, staffing & employee search?
E-recruiting is becoming increasingly complex and the offers of large job portals are rising in price. Under 1,000 euros per month for a job advertisement, almost nothing can be done anymore. Print advertising is also no longer up-to-date and inefficient due to printing and distribution costs with simultaneously low visibility and perception. We help you with a slightly different and optimized process to invest your budget correctly.
Online recruitment is divided into several specialist areas:
- Employer Branding Strategy & Concept
- Targeted employee search through campaigns
- Staffing (via your own career page)
- Personnel advertising via social media (Social Recruiting / Recruitment)
- Use of applicant databases
- HR Recruiter / Headhunter (optional)
- Applicant administration / Applicant management
- Sustainable Recruitment Marketing (Internet Recruiting / E-Recruiting)
Your contact person for effective recruiting & employer branding
E-Mail: fi@vastcob.com
Florian Ibe
In the hope that you do not want to „waste“ thousands of Euros on the large job boards, we would like to introduce you to a concept with many advantages for recruiting and attracting employees.
Under the term e-recruiting, you advance your brand/company as an employer with targeted audience addressing through online advertising on Google, Bing, Facebook, and Instagram, become more present, and have everything in your own hands. You are never bound by rigid frameworks of a job board, can advertise flexibly without time limits, and at the same time optimize the existing recruiting website (subpage) for more applications. If no career page exists, we are happy to create and optimize one for you.
Even more simply put: We place online advertisements for targeted recruiting on the platforms mentioned above, and you only pay for clicks from people for whom the ad is interesting. A click costs only about 30-70 cents, and of course, you can freely determine the budget per job, per professional group.
So, from the first placement, you compete with Monster, Xing, JobScout, StepStone, etc., which, as you know, charge you at least 1,000 Euros per month for a standard ad.
Our e-recruiting packages thus provide an ideal, cost-effective, and flexible tool for finding employees.
Since you probably also post job advertisements via your private profile on Facebook, advertising here is an ideal complement and will actively contribute to you receiving more and more applications. And surely, „the right one“ will be among them. The technical term for this is: Social Media Recruiting
By the way, internships, apprentices, young professionals, as well as engineers, doctors, and top jobs can be advertised through this.
Looking at statistics, employers post approximately 70% of job advertisements on internet job boards. Job searches on social networks account for about 65%. Approximately 80% currently have their own career page. However, if you look at the rate of where most applications come from, the share is less than 35%. This means, conversely, that so many people search on networks, but often do not find the career page and do not use or find the information about your company interesting. And as a result, they often do not apply to you.
Mobile job searching has also grown strongly in recent years. This currently stands at 40%! Here, too, many companies do not yet have a mobile-optimized site. And if they do, elaborate application forms are completely out of place here.
Relevant portals for employee search are often Xing, Facebook, Kununu, LinkedIn, YouTube and other social networks such as Twitter, Instagram, Google+, Truffls etc. However, if you ask HR recruiters from the HR department or managing directors, the quality here is very low.
Our E-Recruiting Packages – Personnel Advertising, Marketing, Branding, and Social Media Recruiting
We are also happy to offer you Bing Ads.
Please also note our suitable Remarketing packages.
These packages and offers are exclusively valid for customers from Germany and suitable for the German-speaking region (DACH).
That was really worth it. […] I didn’t even believe it myself […] Only 10 days and under 100 Euros ad budget for 4 new employees… unbeatable.
E-recruiting was a completely new term for me. Until now, we had been looking for applicants through classic applicant portals or with advertisements in daily newspapers. Promoting this in social networks with special ads and banners is a new dimension of modern advertising and a new way of marketing. We were able to measurably identify a completely different quality of employees. Since we started working with e-recruiting, we have had a higher number of applicants and, after interviews, also a better quality!
Social Media Recruiting – Find skilled workers where they are!
Finding suitable employees, apprentices, or interns has never been as difficult as it is now. Therefore, it is all the more important to address people exactly where they spend most of their time: on social networks like Facebook, Instagram, Xing, and LinkedIn (depending on career level). With Social Media Recruiting, the algorithm helps you specifically find new personnel. The result is active applications from people who are genuinely enthusiastic about your company! It doesn’t get any better than that!
In addition to a well-maintained social media presence and a clean profile, social networks offer numerous job functions to highlight job advertisements, vacancies, and offers. With targeted ad placement (Social Media Ads), NOT simply by „boosting post,“ you achieve the best target group approach and can effectively present yourself.
You too can benefit from the advantages of e-recruiting with Social Media Recruiting & Employer Branding in online recruiting.
Advantages of Social Media Recruiting:
- Precisely defined recipients and kilometer-accurate restrictions
- Consciously present yourself in the environment of your competitors
- Determine yourself when and where you are present
- Choose your applicants and minimize wastage
- Cost-optimized without printing or other costs
- Quick start possible
- Flexible handling
- Usable with or without a landing page
Disadvantages of Social Media Recruiting:
- You absolutely need a presence on social networks
- You spend less money on unnecessary advertising
- You have more time for each individual applicant
- The quality of your applications will increase
- Better applications with more motivation are the result
Employer Branding has been the topic since 2010. Shortage of skilled workers, lack of desire to work, and especially declining apprenticeship numbers pose a massive problem for the economy. If the employer brand is not attractive, there will be few applications = little choice, problems with junior staff, lack of competencies among employees and in management, etc. Employer Branding measures and a strategy help personnel marketing to successfully find new employees, but also to remain attractive to customers and partners in the long term. Because if the employer is attractive, offers something, and is well-rated, this reflects on the entire company and not just on the HR (Human Resources) department.
As an Employer Branding Agency, we develop a concept tailored to your industry and company size, encompassing HR Branding,Social Media Branding, and corresponding campaigns for external advertising. Together with our office in Munich, we will work with you in an Employer Branding Seminar and Workshop to define your requirements and realistic possibilities for brand building in the HR sector.
Together with our partner agency from Munich, Sanmiguel Brand Partner, we discussed Online Employer Branding in an expert talk. In just a few minutes, we explain what is important for employee recruitment, as well as the sustainable positioning of your company in the competition with regard to employee search.
Sanmiguel Brand Partner offers tailor-made solutions (Digital Employer Branding) for companies of all kinds. We offer corresponding performance marketing = marketing for visibility and reach. Because even the best strategy must be found by your potential applicants and hopefully future employees.
Get non-binding advice on e-recruiting and social media recruiting now:
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