Brevo
Brevo (formerly SendinBlue) is a comprehensive marketing and customer engagement platform specifically designed for small to medium-sized businesses. The platform offers a variety of tools to help businesses communicate with and engage their customers.
You can find the Brevo login here.
Key features include:
- Email Marketing: Creation, automation, and analysis of email campaigns.
- SMS Marketing: Sending SMS messages for customer outreach.
- Marketing Automation: Automated workflows to target and engage customers at specific times.
- CRM (Customer Relationship Management): Managing contacts and lead management to cultivate customer relationships.
- Live Chat: Integrating a chat feature on the website to communicate directly with customers.
- WhatsApp Campaigns: Newer function for communication via WhatsApp.
Brevo is particularly characterized by its user-friendliness and flexible pricing models, allowing even small businesses without large marketing budgets to use professional marketing and customer loyalty tools. The platform is GDPR-compliant and thus offers a data protection-friendly solution, which is particularly advantageous in the EU.
Brevo is therefore MORE than just email marketing!!!
Brevo Newsletter: The Easy Way to Effective Email Campaigns
Brevo (formerly known as SendinBlue) offers a user-friendly solution with its newsletter function for businesses of all sizes to create and send targeted email campaigns. With Brevo, you can easily design engaging newsletters, add personalized content, and reach your customers at precisely the right moment.
Advantages of Brevo Newsletter:
- Easy Design: Thanks to an intuitive drag-and-drop editor, even beginners can create professional-looking emails without programming knowledge. Templates are available to speed up the design process and optimally implement your branding.
- Personalization: Personalized content increases the relevance and thus the open and click rates of your newsletters. The software allows you to insert names, preferences, and other customer data to tailor messages.
- Automation: Automated workflows enable targeted emails to be sent based on time or customer behavior. Welcome sequences, birthday emails, and follow-ups can be set up with just a few clicks.
- Analytics and Reports: Brevo offers detailed reports that show open rates, click behavior, and unsubscribes. These insights help optimize campaigns and better tailor them to the target audience.
- GDPR Compliance: Since Brevo was originally developed in the EU, the platform complies with all data protection guidelines and offers features for GDPR compliance.
With Brevo, companies can effectively reach their customer base, build loyal relationships, and sustainably strengthen their brand presence. Whether for regular newsletters, targeted marketing campaigns, or automated campaigns – it offers the perfect solution for successful email marketing.
Brevo Costs & Prices
Brevo offers very flexible pricing models for different business requirements and budgets.
The pricing structure depends on the range of functions and the number of emails sent per month. Here are the main options at a glance:
- Free Plan: For smaller businesses or beginners, Brevo offers a free plan that allows up to 300 emails to be sent daily. Basic functions such as email creation and simple automations are included, but with a Brevo logo in the footer of the emails.
- Starter Package: Starting from a low monthly fee, businesses can send a higher number of emails per month with the Starter Package, without daily limits. The Brevo logo can optionally be removed, and the package includes basic automations and advanced reporting options.
- Business Package: This package is aimed at companies with professional requirements. In addition to the features of the Starter Package, it includes advanced automations, A/B testing, and priority support. It is particularly suitable for companies that run regular campaigns and require detailed insights.
- Enterprise Package: For larger companies or special requirements, Brevo offers a customized Enterprise Package. This includes features such as custom IP addresses, detailed reports, and tailored support options.
Brevo thus offers a pricing structure that is flexibly tailored to the needs of small to large companies. The easy scalability and transparent pricing make Brevo a popular choice for companies that want to conduct effective email marketing.
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The History of Brevo
Newsletter2Go, a popular email marketing platform from Germany, was acquired by SendinBlue in 2019. SendinBlue, in turn, rebranded itself as Brevo in 2023. The platform continues to offer comprehensive marketing solutions such as email campaigns, SMS marketing, chat, and CRM functionalities, but under the new brand, the focus has been expanded to a broader range of customer engagement and automation tools.
Florian Ibe
CEO & Marketing Consultant
Your contact person: Florian Ibe







