If we look at the structure of a text on Wikipedia, i.e. its outline, it quickly becomes clear that one can orient oneself very well to it as a copywriter and also as an SEO copywriter.
See: https://de.wikipedia.org/wiki/Gliederung
The structure of a text should ALWAYS have the following components:
- Introduction (Occasion / Introduction to the topic)
- Situational analysis (Clarify starting point with initial information)
- Goals (What is this about and what is the purpose of the text)
- Methodology (Details, further information)
- Synthesis/Analysis (Create connection between topic, information and goal)
- Evaluation (Compare and clarify advantages and, if applicable, disadvantages)
- Summary, Outlook (Classic conclusion)
In online marketing, and thus also in SEO text, a call-to-action should then follow, such as: "Do you have questions? Contact us now:"
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