The keyword list thus forms our absolute working basis for a good SEO text.

Now, depending on the topic, complexity, and scope/quantity of keywords, a cluster, i.e., keyword groups, needs to be built.

NOTE: These groups will later form paragraphs with corresponding headings (this will be covered in a later lesson).

The search volume describes the target group’s interest, and therefore the cluster with the highest search volume comes shortly after the introduction and the initial information.
Please refer to the lesson on keywords for more details.

The most comprehensive variant of a cluster would be the creation of a pillar page.
These pages are usually relevant from 10,000 words upwards and illuminate ALL aspects of a topic in maximum detail.
The approach is similar, but a pillar page is more about editorial articles, blogs, info pages, or portals and less about landing pages, shops, etc.

Further information: https://www.hoppe7.de/blog/was-ist-eine-pillar-page