Very good, if you have made it this far and understood and followed everything in sequence, it is now time for the actual „texting“.
BUT first, 3 important important important tips:
- Bold keywords and phrases in the text to make it easier for the reader and Google to quickly grasp long texts, and Google thus gives these words a slightly higher value.
- Build headings chronologically and neatly (see graphic below)
- Observe the structure from the basic lesson and, if necessary, add an FAQ (Questions & Answers) at the end.
Why do I emphasize this so much? Google loves structure, and so does the reader. Regardless of whether it’s an editorial text, SEO text, or pillar page, a clear structure (similar to the layout) must also be present in the text.
Biggest learning for many copywriters:
- Line break = jump to the next line (Shift + Enter)
- Paragraph = gap between 2 texts (only Enter)
After the headings are neatly set and will be, we will move on to language, structure, and technical SEO factors in the next lesson.
DE