Now we come to a sensitive topic: „Empathizing“ and the information basis for a good SEO text.

The average customer or many copywriters still believe that one needs prior knowledge or even training for an SEO text and that one must be extremely well-versed in a topic.

NO!

Since SEO texts are based on facts, keywords, and clusters (see other lessons), we can automatically write ourselves into the topic using existing competitor texts and, with a bit of common sense and Google, write very good texts.

Well copied is half self-written!

Of course, that's a joke, but also not really…

If we look at the competition for the focus keyword and the 3-5 other main keywords or synonyms, we can use these texts as a solid basis for our text.

1. And for that, we simply COPY all the texts one after another into a Word document.
2. Then we sort the paragraphs that fit together thematically and logically.
3. We rephrase headings or link short ones with long ones (mix).
4. We check the new structure.

Did we have to understand much of the content up to this point? No! Because if the texts rank in the top 10, they won’t be that wrong!

We continue with the Word document in the lesson (Word document structure). But don’t skip it now! 😉