Online Marketing Coaching & Mentoring | SEO, SEA & Social Media Hybrid
with Florian Ibe

Learn step-by-step, according to the motto „keep it simple but effective,“ how you can improve performance for yourself, your website/online shop, or for your clients as a freelancer or agency.

Topics and focal points include:

1. What is truly important in online marketing?
   Less getting bogged down, more doing the basics correctly and cleanly, and then refining where it makes sense.
2. Sustainable: SEO Search Engine Optimization
   Basic knowledge, current status of Google updates, prioritization, OnPage SEO with SEO texts, PageSpeed, meta tags + link building OffPage SEO + 2-3 important tools without spending hundreds of euros per month.
3. Booster: SEA Search Engine Advertising
   Effectively and manually run ads on Google via Google Ads (AdWords) for lead generation or more sales and revenue in your shop, without the Google black box + Google Analytics 4 & conversion tag implementation and control.
4. Hybrid: How do I efficiently bring both „worlds“ together as a hybrid strategy and how do I prioritize measures correctly?
   Learn not to get bogged down and to focus on important topics, and how to conduct proper analysis with hypotheses and adjustments yourself.
   
5. Remarketing + Social Media Ads and Conversion Optimization as basic knowledge?
   Remarketing is the key to success for reaching people multiple times. Social Media Ads help the most here, but optimization is also possible through target group segmentation and intent-based ads on Google.
   
6. What role does AI, i.e., artificial intelligence, play in this?
7. Additional: What importance does (Personal Branding) have?

What you can definitely expect:

1. Maximum added value through "from practice for practice"
2. Individual advice and support in mentoring for your project(s)
3. 100% honesty and insights without ifs and buts
4. Probably the best tools without having to spend 1,000 euros
5. Real customer examples with background information (use-cases)