Optik Wolf has been in its second generation since 1970. Regionally, Mr. Wolf and his team are indispensable, especially for the older customer segment, being THE go-to place alongside competitors and well-known chains. The shop is modernly equipped but lacks a direct interface to the „outside world,“ making it non-existent externally or supra-regionally.
In the shop in Bensberg, there are countless options for trying on glasses, measurements, as well as a large selection of frames and high-quality lenses for every application and taste. The shop is partly digital, partly still manual with paper slips.
The idea is to make the service present with simple and intuitive online glasses try-on and at least 1,000 frames to choose from for the regional as well as supra-regional market. Online ordering is not even the primary goal, but rather to attract people in the vicinity to the shop. Fewer fashion brands will be integrated, but rather optician brands like Essilor, which have less online competition.
The goal is therefore to attract a younger audience, create smart packages, and convert users from online to offline and vice versa for accessories and consumables, as well as for initial inspiration.
Optik Wolf, as a traditional company in the optics industry, has been regionally represented since 1970. Through the circumstances of digitalization, the ever-increasing possibilities, and the linking of online and offline, continued existence in the market is ensured. The optician service is intuitively transferred to the internet and perfected by local trade and consultation. In accordance with omni-channel commerce in e-commerce, new paths are explored and potentials are utilized without changing the fundamental orientation of a local optician’s business.
Would you also like such a website with a webshop and online glasses try-on?
Contact us for a consultation!
Your contact person for advertising & marketing for opticians:
E-Mail: fi@vastcob.com
Florian Ibe
The Background of This Project – Advertising for Opticians:
Optician advertising is increasingly shifting to the internet. Opticians are acting more digitally, and the sale of glasses and contact lenses is now easily possible online. Regionally and especially supra-regionally, people are increasingly searching on Google, reading and comparing reviews, before strolling through the streets. Online marketing for opticians is therefore an integral part of the advertising budget and should account for at least 50% or more.
Advantages of Online Advertising for Glasses, Contact Lenses, and Optician Services:
- Measurable, calculable, and scalable
- Targeted advertising with minimal wastage (based on specific search queries / keywords)
- Precisely confinable to within 1km regionally
- Very little competition in most regions (cities) (still!)
- Awareness and reach can be increased very quickly and cost-effectively through social media marketing
- Precise target group addressing with "similar people who have already made a purchase"
- and much more.
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