Digital & Online Marketing Workshops
for practitioners and those who want to become one!

He who stands still is overtaken – this applies even more in the dynamic world of the internet than in conventional business. Therefore, anyone who does not constantly review, adapt, and optimize their marketing quickly loses touch – with fatal consequences!

Our workshops provide the necessary knowledge to position companies for long-term future security, acquire and retain new customers, refine internal processes, and identify weaknesses. Due to our trainingandeducational offerings, the perception and impact of your company among customers and in the market will significantly improve. With our coachingsandseminars, you thus set the course for more sales and more growth, as they cover all central aspects of marketing in both analog and digital reality. Of course, these further training coursesandqualifications are technically and methodologically up-to-date, compact, and entirely focused on the needs of customers and their employees.

The internet has created entirely new marketing opportunities. Today, the next potential customers are just a click away, and the once time-consuming and costly exchange with suppliers or sales can shrink to a minimum of effort. However, for all the advantages of this new digital workflow to be fully exploited, the prerequisites must be right. Without expert knowledge, companies quickly reach their limits. The training coursesandseminars we have developed sharpen the view for conceptual and practical weaknesses in marketing, uncover previously undiscovered potential for a sales-boosting web presence, and show how digital and virtual marketing can be optimally linked. In these dialogue-oriented training sessions, the content is presented transparently and comprehensibly, with ample opportunities for questions.

The focus of the seminars is always on the concrete applicability of the new findings. In this way, companies receive an excellently sorted toolbox from us to specifically improve the impact of their own online and offline presence. Whether an SEO workshop or a training course for social media is desired, or whether the skills of teams and managers are to be deepened through marketing training, especially with a focus on online marketing – we have exactly the right and proven concepts for this.

Finally, marketing has been one of our core competencies for over ten years. From our locations in Bergisch Gladbach near Cologne / Bonn and Munich, we serve clients throughout the German-speaking world—and beyond. Companies ranging from startups to international corporations benefit from our proven expertise in SEO, SEA, and strategy consulting, as well as in social media, branding, digitalization, point-of-sale, and e-recruiting.

This bundled expertise also flows into our workshops,coachings, and seminars. The seminars are usually conducted by the owner and managing director Florian Ibe himself, as well as a team leader from a relevant specialist area. These instructors are experienced marketing experts with years of experience. They combine knowledge from hundreds of successfully completed projects with a curiosity for the specific challenges of each individual client, whether the marketing needs to be completely re-established or merely fine-tuned. An important aspect here is how different measures and modules can be intelligently linked to multiply their effect. These workshops also leave nothing to be desired in terms of topics and content, regardless of whether the respective workshop is aimed at individual employees, executives, or entire departments.

SEO Workshop

An SEO seminar or workshop imparts and refines knowledge on how a company can become visible and discoverable to customers on the internet – and remain so. It raises awareness of potential sources of error and provides tips on how to sustainably improve one’s ranking through targeted search engine optimization.

SEA Workshop

Search engine advertising is not worthwhile and too expensive? We hear that often, and why is that? It’s simple! No or incorrect tracking, automatic bidding strategies, and poor landing pages as ad targets. Advertising on Google & Bing has never been as effective as it is today. When managed correctly, PPC (Pay per Click) ads are a true marvel for targeted traffic with calculable ROAS (Return on Ad Spend) and ROI (Return on Investment).

Social Media Workshop

Our Social Media Workshop focuses on the most important digital social networks. How do you successfully address your target group via Facebook, Instagram & Co., how must a social media campaign be structured so that it not only generates many „likes“ but also sufficient revenue – indispensable, and no longer just for young buyer demographics. This also includes the fact that social media marketing is subject to certain rules. The seminars specifically designed for social media marketing show where the pitfalls lie.

Marketing Workshop

Customers are generally an unknown entity – or are they? Our Marketing Workshop provides the foundations for attracting, convincing, and retaining new customers, both in the classic sense and digitally. An equally important topic of our Marketing Workshops is an efficient customer management system, so that benefits remain high, the probability of errors low, and costs low.

Branding Workshop

To be found by customers, one must first be discoverable. Efficient branding is an important prerequisite for this. Our Branding Workshop shows how successful brand building works, in terms of content, concept, and visuals, naturally with the greatest possible practical relevance, just like all our training courses and seminars.

Online Marketing Workshop

Online marketing follows its own rules. Our Online Marketing Workshop explains them, from the essentials to the specific challenges of individual clients. This also includes the fact that the classic newspaper advertisement and the advertising column have long been effectively supplemented by bytes and pixels. Our Media Workshop offers an insightful tour through the classic and digital advertising world and its diverse possibilities.

Content Marketing Workshop and PR Workshop

Here, the Content Marketing Workshop and the PR Workshop serve as complementary content, because in addition to a strong product, compelling content is still the most important argument for gaining attention online – among end consumers and in the media as important multipliers.

Business TrainingandSales Workshops

Our business training coursesandsales workshops effectively help to optimize business and sales processes to write success stories.

Email Marketing Workshop

Despite Slack & Co. – emails are still the most widespread and uncomplicated way to get in touch with business partners and customers online. Our Email Marketing Workshop shows you what matters – from newsletters to effective customer letters.

Facebook Marketing Workshop

Facebook has around 2.5 billion members worldwide, including 30 million active users in Germany alone. Our Facebook Marketing Workshop shows how you can make these users aware of you and turn them into satisfied customers.

WordPress & WooCommerce Training, Seminars, & Workshops

As one of the leading WordPress agencies in the DACH region, a professional and particularly valuable workshop on WordPress and WooCommerce as the world’s leading content management system + shop functionality is a must.

All these seminar concepts are proven and clearly structured – but not „off the shelf“. Rather, our customers are picked up exactly where they stand in terms of marketing. The motto is: „Only as much theory as necessary – as much practice as possible.“ This ensures maximum benefit and the greatest possible relevance to the customer’s challenges. Many of the seminars are thematically intertwined and thus work modularly – with even greater knowledge gain. A concept that works, as the enthusiastic reactions of previous participants show.

We offer our workshops and seminars in-house at customers in Germany, Austria and Switzerland; if required, training outside the DACH region is also possible. Alternatively, online training can also be realized via Skype, Zoom, Microsoft Teams or Google Hangouts.