Landing pages are an essential part of any effective online marketing strategy. This is because a landing page is a specialized website focused on a specific goal. It is particularly useful if you want visitors who land on this page to perform a very specific action, such as purchasing a product or service or signing up for a newsletter.
How to create a high-converting landing page with ClickFunnels
A landing page is precisely focused on this goal and is structured and built according to specific criteria. To create landing pages, you need an appropriate software solution.
One of the most well-known solutions in this area is the US-American software ClickFunnels. In this article, we want to show how such landing pages are structured and how to create landing pages with ClickFunnels.
The structure of a landing page
We have always heard the saying: „The first impression is the most important impression.“ The primary goal of a landing page is to create a first impression in less than 7 seconds.
But it seems to be a secret how to create a high-converting landing page. The following are the individual steps that a corresponding landing page must include to become a high-converting one. It should be noted that depending on the goal of the landing page, not all individual elements need to be used.
- Headline – The headline of the website says it all. The headline has the power to grab your customer’s attention for the next 7 seconds.
- Credibility – Credibility is a judgment the audience makes about how trustworthy the communicator is. Thus, credibility acts as a decision-making factor.
- Sneak Peek – A sneak peek functions as a trailer for a movie or series. A sneak peek on a landing page gives an impression of what the final result of the product will be.
- Features & Results – This section includes the features of your product/service and the results. This lets your customer know what he or she can expect from your product/service.
- Inclusions – This lists everything your customers will receive in the package.
- Social Proof – Social proof increases customer trust in the product. Social proof can be video testimonials, text testimonials, number of sign-ups/purchases, etc.
- Urgency – Urgency or scarcity encourages people to buy immediately or use the service. Urgency essentially shows the limited nature of the offer.
Creating landing pages with ClickFunnels
As mentioned at the beginning, ClickFunnels is an American tool that is unfortunately not available in German. Therefore, one should be proficient in English to be able to operate it accordingly. Apart from that, the tool works very well and is intuitive to use.
If you want to create landing pages with ClickFunnels, you can use the many templates with good designs. These can be easily selected and then individually designed using a simple drag and drop frontend editor.
Through the sidebar, you can edit the landing page template by section, row, column, etc., and also add new elements to the respective places if you think they support the goals of your landing page.
All details and parts of the page can be moved, changed, and individualized.
The template editor allows for a lot of customization but also offers good control. You can do all sorts of things – mobile previews, colors, text, settings, and pretty much everything you would expect from landing page software. If you are familiar with code, you can also add your own CSS, Javascript, and HTML.
Conclusion on ClickFunnels
All in all, creating landing pages with ClickFunnels is really easy. The numerous templates offer great guidance, especially since they are structured according to the criteria explained at the beginning, depending on the goal of the landing page.
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