Are you planning to create a professional website? This is more important than ever nowadays! Almost everything is now searched for via smartphone, and that’s why it’s so important that you are listed in the organic search results of Google or Bing. An optimized website provides the basis for this.
New website? Plan, design and create it yourself or hire an agency?
A new website roughly consists of three elements: navigation (menu), text, and media (images, audio, videos, …). A successful website is, of course, not only based on valuable content but also on a clear and well-structured layout. This is important not only for visitors but also for search engines.
Over the years, however, it has also become more complicated to provide functional and clear menu navigation, because nowadays it is no longer adapted to one screen resolution, but for three device categories (desktop, smartphones and tablets). Therefore, Responsive Design (mobile optimization) developed relatively quickly.
What is a web presence? (Meaning / Synonym)
A web presence represents the company or a certain product or service. As the operator of an accessible web presence, you have the opportunity to address every customer specifically. Almost everyone is on the internet nowadays, and therefore it is important to gain visibility here as well. Other terms for web presence would be, for example, website or homepage; all these terms always mean the same thing, so there are no variations.
New web presence with Responsive Design: Functionality and Impact
A Responsive Design / Web design always adapts to the device, so if it is a smartphone, the desktop version will of course not be displayed. If you design a web presence, this is an important factor. If this is not present, you will not even be listed in the Google Mobile Index, which means foregoing numerous visitors and thus also revenue.
What does a modern web presence include?
If you are planning a modern web presence, you should first consider which modern techniques and designs should be used. Modern design aspects today also include one-pagers, i.e., a single page with all information and contact details.
For a classic multi-page website, it should always be considered whether all the subpages are even necessary. Few, but useful subpages are always preferable. Often it then turns out that a one-pager would be more optimal. An agency can also be commissioned for the design of the web presence. An expert can better assess these aspects.
The 10 Basic Rules for a Good to Very Good Successful Web Presence
As in any field, there are, of course, certain basic rules, and if you follow them, you will achieve the most successful web presence you have ever had. To achieve this, you should also consider seeking the help of an external consultant. But now, let’s explain the 10 basic rules of a web presence.
Professionalism
The professionalism of your company should also be reflected on your website. If you make a good visual impression here, you will directly benefit from it; otherwise, users might even leave. Professionalism should also be evident in the texts and images.
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Own Domain
A subdomain from a website builder is absolutely not recommended. You should always use your own, and ideally, a descriptive domain. The internet address should clearly indicate what activity is performed or what products are sold.
Clarity
When you create a web presence, ensure that the website fulfills its purpose. However, it must first be clarified what the web presence is intended for. Is it purely for conveying knowledge or merely for making contact?
Content
A text with several thousand words is not particularly recommended, as who would read all of that? A brief summary is perfectly sufficient. 300 words can sometimes say more than 3,000 words. However, if a larger text (for example, a guide) is to be published, then also include images or videos to break it up.
Benefit or Purpose
What benefit does the web presence fulfill? What purpose does it serve? The visitor should immediately understand what you offer and who is involved.
Timeliness
Up-to-date content is the most important thing, because if it is neglected, it simply appears unprofessional. You should therefore regularly present news and, of course, update existing content or adapt it to current circumstances.
Structure
A clear and well-organized structure is essential! Use purposeful terms to create subpages and also offer subpages that inform the customer about the company, along with a contact option.
SEO
Search engine optimization (SEO) is a factor for quickly achieving a top ranking. However, this is an expert topic that should be handled by an agency.
Contact
Through which channels would the customer contact you? If you only provide an email address, this might be disadvantageous. A phone number should also be provided, as well as a contact form in accordance with GDPR rules.
Technologies
Don’t just use text to convey information; also provide visitors with videos so they can get information directly. Many visitors prefer videos to text. The sales rate could increase as a result.
The successful web presence – 3 steps:
Why do some web presences work so perfectly in terms of new customer acquisition, while others lie completely fallow? It’s primarily due to planning! But let’s be honest: there is no single recipe for a successful website, because every project is different, and visitors in each industry „tick“ differently.
Preparation
The first step to a successful website presence is preparation. This point should clarify for which target group optimization is being done, how the content should be tailored, and how the content should be presented at all. There are three important factors for this:
- Adapt optimization to the expectations and needs of the target group
- Clearly highlight the added value of products or services
- Work as search engine friendly as possible
The latter point serves OnPage SEO, which a consultant from our website agency can explain to you in more detail. This can also show you the opportunities and possibilities, especially with regard to the advertising budget.
Visibility
In the second phase, the website must gain visibility. The goal is for the content to be found via search engines and for the content to be distributed via social networks, newsletters, and more.
Continuity
You should always stick to your strategy! Take advantage of new opportunities, and even if there are no successes to be seen at first, you should do everything to ensure that the website is filled with new content.
Your website according to all the rules of the art
Take advantage of the possibilities of our agency so that we can create, adapt and optimize your website according to all the rules of the art. Our agency provides various packages for this purpose.
Have your professional website created now by a web agency like ours with over 10 years of experience from over 1,000 projects.
Florian Ibe
CEO & Marketing Consultant
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