All workshops can also be held via Skype, Zoom or Microsoft Teams and take place as usual.
Workshops on marketing, social media, branding, digitalization, e-recruiting, and much more.
Better and more understanding, implementing yourself or perfecting existing skills – these and many other topics are becoming increasingly important. With our intensive workshops, we offer extensive expertise,over 10 years of experience, and honest advice on all questions without fluff.
With several hundred participants annually, we know what matters, and through our daily practice, you are spared pure theory, and you learn and acquire knowledge from life and not from a book. We are not a theoretical academy or student institution – we come from practice and experience it every day!
Learn SEO (learn search engine optimization) from a professional
Online Marketing Workshops & Online Marketing Seminars
Hardly any area is as far-reaching and comprehensive as online marketing. As a service provider with active customer support, we are always up-to-date and know what works and what doesn’t. Since we serve or have served almost all industries, we can offer individual workshops with a high practical component and also optimize together with you live in the workshop and seminar.
Beginner Workshop Digital / Online Marketing
All beginnings are hard. But they don’t have to be! Whether you are a freelancer, sole proprietor, or a company that has previously relied on traditional advertising. We will show you the basics and save you from making expensive mistakes.
Professional Online Marketing All in One
Become truly successful online. Whether you are a service provider, consultant, or producer – there is potential online for everyone and every industry. We will show you the right path and the OM strategy – assuming basic knowledge.
E-Commerce Marketing for Online Shops
Selling online successfully, with good margins, high conversion, and the best possible ROI adapted to your advertising budget. But how is this achieved? We show best practice examples and provide you with a guide for more sales.
Online Marketing for Industry 4.0
For years, many believed that the internet was excluded from industry. But now, people Google before looking for business cards, attending trade fairs, or searching their email inbox. Being present is more important than ever!
Advertise with Google Ads, Bing Ads + Remarketing
Have you ever wasted money or thought that it’s all useless anyway? This is how most people who run online ads feel. We will teach you the basics, a strategy tailored to your needs, and show you the most important steps.
The Hybrid Strategy for Long-Term Success (SEO, SEA)
Why the hybrid strategy of search engine optimization and search engine advertising is best in the long term and how to properly approach, implement, and leverage it. Don’t just use the 50/50 chance, but the full 100.
To the SEO Seminar
Email Marketing and How to Do It Right
Anyone can send a newsletter and wait. But how can I encourage subscribers to interact, generate purchases, or receive feedback? Automation is the way to achieve this. We show you how it works.
Amazon / eBay Optimization for Marketplaces
Marketplaces like Amazon, eBay, and Etsy are growing daily and are unstoppable. But what needs to be considered, where exactly does the potential lie, and which path is the right one? We look at the listing as well as the respective advertising network.
Successfully Market Digital Information Products
Hardly any market has grown as much in recent years. But how do I successfully sell my ebook, checklist, or online course? Facebook advertising, Google Ads, or rather pure reach building? We will show you.
Brand Meets Revenue – Brand Performance
We explain and clarify the importance and indispensability of the connection between brand and revenue, because „just looking good doesn’t sell!“
Masterclass Neuromarketing & Sales Psychology
A workshop with technical background from our side and the most renowned sales psychologist Matthias Niggehoff for neuromarketing and effective sales copy and conversion optimization.
Online Marketing Interim Consulting 2-3 Days
Does your marketing department need help or new input? We will support you with at least 2 people from our team for several days and, as neutral consultants with expertise, optimize together with you – more leads, more sales, and more reach.
E-Recruiting and Employee Acquisition
Everything happens online, and major job platforms have naturally taken advantage of this. But does it always have to be the 1,000 Euro ad per month? Can’t I position my company better and more sustainably? Yes, and here’s how…
Recruiting Employees Online
The DIY guide for HR professionals on talent acquisition. Whether for apprentices, young professionals, or highly specialized professional groups such as doctors and chemists. In our workshop, we present a 1:1 adaptable strategy that is guaranteed to work, including a guide and checklist for your industry.
Employer Branding
„What’s that?“, too many entrepreneurs still ask. Build an attractive brand as an employer and highlight yourself, your team, and the working atmosphere. With the right visuals, appropriate text, and a suitable strategy, you can reach your applicants directly.
Professional E-Recruiting for HR Marketing
Many positions to fill, but the usual job portals only consume money or are not worthwhile for certain jobs? It’s time for employer branding, e-recruiting, and the combination of various media including targeted advertising. With us, your strategy for long-term applicant growth.
POS Marketing (Point-of-Sale)
Sell like the pros. Okay, but what comes next? With customer loyalty measures, feedback, newsletters, etc., you no longer just say „Goodbye and see you again“ but rather bind customers to your store long-term or address potential customers/interested parties in the vicinity.
Customer Loyalty at the Point-of-Sale
Every person in the store is real money. Utilize the potential and don’t let customers and interested parties forget that you exist. Even if someone doesn’t buy, they MUST receive something from you. This intensive coaching for the Point-of-Sale turns interested parties into customers, and not just once.
Local Store Setup
No matter how big your store and point of sale is. The possibilities are the same as for chains and wholesale. It doesn’t always have to be expensive and special. Simple tricks and the right marketing with the appropriate technology can lead to more sales and more customers.
POS Marketing for Multi-Shops and Chains
Proximity marketing, promotional levers and mechanics, and many other „novelties“ offer cross-location advantages for you and your customers. Use them wisely and combine online marketing, local ads, proximity, and other tools for your stores, shops, and sales stands – nationally and internationally.
Workshops, Training & Courses for Agencies (Whitelabel)
Similar to the „end-user“ workshops, seminars and training courses, we also offer professional „do-it-yourself“ coaching for agencies via our whitelabel service. This way, you gain our knowledge and can use it for your business, pass it on to your clients and provide them with proper, goal-oriented advice.
Advising Customers Correctly in OM
No area has grown as rapidly and is as diverse as online marketing. As an advertising agency or marketing service provider, you usually only cover a small sub-area. However, do not lose sight of the big picture and understand the broad field of online marketing. Because only then can you survive in the long term.
Using Social Media Correctly
Reach and a few nice pictures are no longer nearly enough. More and more customers are realizing this. To ensure you don’t find yourself in a difficult position or can advise customers correctly from the outset, our Social Media Workshop is invaluable. We show you how it’s done + current checklists for you and your customers.
Properly advising online shop operators
Selling successfully is becoming increasingly difficult. As an agency, you have an obligation and are significantly involved in the customer’s revenue. The days of „I’ll build you an online shop and that’s it“ are long gone. Advise your customers correctly and effectively, and let sales speak for your professional work.
Whitelabel Consulting for and with Your Clients
A seminar, workshop, or coaching for your clients with an external service provider? Of course, with us, that’s no problem. We have often sat at the table, providing advice under other agency names and assisting with tricky or uncomfortable questions. Leverage this potential and enhance your standing with your clients.
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Social Media Workshops & Training
Social networks have been booming for years, and whether in private life or at work, everyone is always „just quickly“ checking their smartphone. With the right strategy, I can address, engage, and animate the right target group – whether B2C, B2B, or pure industrial customers. We show you how it’s done:
Grow Organically (Meaningfully)
Especially due to algorithm adjustments, it is becoming increasingly difficult to gain followers and likes. But how do I get my target audience to interact, and how important is the absolute number anyway? We help you understand and show you the best strategies for growth in social media.
Selling via Social Media
1,000 likes, 15,000 followers, but no real sales or leads. A shame, isn’t it? We show you the right strategies to replicate for more conversion and how to target and address your potential buyers and genuine prospects.
Hybrid Strategy for Maximum Success
Grow organically, but generate traffic from day 1 via social networks? Not only does it sound good, it is good! With the right social media strategy and concept, success is guaranteed, and especially for small to medium-sized businesses, the path can be managed with reasonable effort.