Are you looking for the best SEO-friendly CMS for your website, shop, or blog? With WordPress, you take full control of your content – from web design to all content and the right target keywords for successful search engine optimization.
10 reasons why WordPress is the best CMS for SEO search engine optimization
WordPress was developed as a standalone project in 2003 and is open-source software, which is now further developed by the world's largest community of contributors. The main developers are Matt (Matthew) Mullenweg and Mike Little, with Matt Mullenweg being the face of WordPress. Matt is also the founder of Automattic, the company behind the for-profit WordPress.com service.
Over 60 million people have already chosen WordPress to fill the place they call „home“ on the internet with great content – join the family.
As of June 2020
Types of use of the world’s most popular CMS:
- Business websites
- Online shops
- Blogs / News
- Portfolios / Digital business card
- Personal pages / Resumes
- Forums / Community
- Social Networks
- Membership sites (digital products)
What are the reasons for WordPress’s popularity? There are many. But for you as a marketer, there is one that stands out:
WordPress is the best CMS for SEO.
Here are 10 reasons why WordPress is the best SEO CMS:
1. WordPress focuses on user experience (usability) for visitors & administrators
WordPress themes and plugins work together to make websites professional, user-friendly, and attractive.
The result?
Visitors enjoy the experience they have on a WordPress site.
Become more visible on Google & Social Media?
In a free strategy consultation for data-driven online marketing, we uncover your untapped potential, review any existing ad accounts if necessary, examine your SEO ranking and visibility, and determine which strategy is appropriate for your budget and which active measures will lead to more inquiries or sales.
✅ More visibility & perception through targeted placement
✅ More visitors > prospects > customers > revenue
✅ Reach target groups scalably with SEA
✅ Act and grow sustainably with SEO
🫵 Maximum success with our hybrid strategy
💪 More than 15 years of experience across industries in over 1,000+ projects demonstrable!
They stay longer and reduce the bounce rate of your entire website.
If you want to improve your website’s SEO ranking, this is excellent news for you. Google wants to reward websites that offer a great user experience.
Theme/Template Variety: Currently, more than 5,000 free WordPress themes and over 60,000 paid premium themes are available.
Plugin Variety: Currently, more than 60,000 free WordPress plugins and over 100,000 paid premium plugins are available.
2. WordPress allows you to create attractive permalinks
With WordPress, it is very easy to edit your website’s permalink.
Instead of having a URL full of ugly-looking characters, you get something like this:
- Simple: https://www.vastcob.com/?p=123
- Date and Name: https://www.vastcob.com/2020/06/24/example-post/
- Month and Name: https://www.vastcob.com/2020/06/example-post/
- Numeric: https://www.vastcob.com/archive/123
- Post Name: https://www.vastcob.com/example-post/ -> Our recommendation!
The beauty of being able to edit your article’s permalink is that you can include your keyword in the URL.
This means that your permalink not only looks pretty and informative but can also be helpful for your search ranking.
3. WordPress makes metadata management easy
SEO titles and metadata improve search engines‘ interpretation of your website’s relevance.
Metadata helps search engine crawlers better understand what your web pages are about.
By adding relevant keywords to your metadata, your website is more likely to rank for those keywords.
How does WordPress help you with metadata?
If you use WordPress, you can get a plugin like Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.
4. Optimizing images for SEO is easy in WordPress
Images are essential for your blog posts, as well as your webshop or website. One or two, used correctly, divide your content into interesting, readable sections and columns.
More than 10% already use Google Image Search more often than normal search results!
However, images don’t just lead readers to the heart of your text.
They are also powerful tools for SEO, especially if you use WordPress.
Here are three ways WordPress can optimize your images for better SEO ranking:
- WordPress allows you to create „alternative text“ for every image you use. This means you can enter your keywords as image descriptions, which will be noticed by search engine crawlers.
- With WordPress, you can use a plugin that automatically generates alternative text for your images.
- You can resize your images so that your page’s loading speed is not slowed down (adaptive images + image compression)
5. WordPress websites do not frustrate users with slow loading times
Page speed is a Google ranking factor for mobile search. So if your website is slow, it not only frustrates users but also lowers you in Google’s SERPs.
The good news is that WordPress has amazing plugins that help with website speed.
For example, there’s ShortPixel or the EWW Image Optimizer. This plugin compresses your PDF documents and all images to speed up your website’s loading time.
Another amazing plugin for optimizing site speed is WPOptimize or the more professional W3 Total Cache. This plugin caches your page, clears your database, and compresses your images for faster loading (caching).
Tip for a very good and easy-to-configure caching plugin: WPRocket*
6. WordPress is optimized for mobile users
Mobile usage has grown rapidly in recent years – over 200% in the last 5 years.
If you, as a marketer, are trying to gain a foothold online, this means that your website must be optimized for mobile use.
The good news is, if you are already using WordPress to power your website, you don’t have to do anything extra to make your website accessible on mobile devices.
Why? Most WordPress themes are already optimized for mobile users.
Here is our favorite for websites & blogs:
Our favorite for WooCommerce shops:
7. WordPress helps you integrate your campaign into social media
Social media is gigantic today and one of the best platforms for marketing your brand. Furthermore, the success of your social media campaign indirectly improves your SEO ranking.
For you as a marketer, this means that you should use social media to go hand in hand with your online marketing campaign. And WordPress helps you very well with this.
In WordPress, you can create custom social media buttons for your blog so that readers can easily share your content.
You can add a social media feed to your site.
You can even automate your social media campaigns!
8. WordPress has fantastic plugins specifically designed for SEO
If you use WordPress, optimizing for a higher rank becomes easy. You just need to install the right plugins.
Here are three of the best SEO plugins for WordPress.
Yoast SEO (over 5 million active installations!)
Yoast SEO has received millions of downloads worldwide because it simplifies website optimization even for the least tech-savvy people on the planet.
How can Yoast SEO help you?
- It helps you optimize the content you write with your focus keyword.
- It helps you create content that is readable for both humans and search engine spiders.
- It provides templates for SEO titles and meta descriptions, with which I can automatically optimize all pages, posts, and content types.
- Optimized XML sitemap
- Preparation for Schema.org data
Yoast SEO also offers full support to premium users when needed.
The great thing about SEO plugins for WordPress? You don’t even have to touch a line of code.
And for clean Google Analytics tracking – website or shop:
WP WooCommerce Google Analytics Ecommerce Tracking Conversion Enhanced
9. WordPress easily integrates with other software tools
You already know how easy it is to integrate WordPress with Google Analytics and Yoast.
However, these are not the only software tools you can seamlessly use with WordPress.
Here are some others:
- ConvertKit (for email campaigns, landing pages, and forms).
- Sucuri (one of the best software for security).
- G Suite (for your documents, spreadsheets, and emails).
With these software tools, which work seamlessly with your website, you can increase engagement and further improve your SEO ranking.
10. WordPress has SEO-friendly themes (see point 6)
Keywords and metadata (title & description) are not the only components that search engine spiders check for relevance.
Another extremely important thing they look for is good website design.
If you use WordPress, you never have to worry about optimizing your website design for SEO yourself.
Just choose an SEO-friendly theme and you're on your way to attracting those spiders to your website!
Dominate the SERPs (Search Engine Results Pages) with WordPress
It’s not hard to find the best CMS for SEO. With WordPress, you’ve found it! With WordPress, you have a platform with SEO-friendly templates, plugins, and tools.
By utilizing all the amazing SEO features of WordPress, you’re a big step closer to the top of Google’s SERPs.
As one of the leading WordPress agencies, we have demonstrably created over 1,000+ websites & shops with the Content Management System since 2010 and still support some of them today.
Fragen zu WordPress oder Profi-Agentur gesucht?
E-Mail: fi@vastcob.com
Florian Ibe
DE
