Most of those who are reading this article now have been using Google Analytics for many years for the statistics, measurement, and analysis of their website and online shop. Due to the increasing amount of data and complexity, Google already integrated an additional „button“ at the beginning of 2019, which imports even more metrics in combination with Google AdWords / Google Ads. Conversion tracking still works, but with the additional measurement data, it becomes significantly more accurate, and the algorithm can work better.
New important setting in Google AdWords (Ads) to import even more data and website metrics (with just one click!)
So, if we now want to use the full power of Google Analytics + Google Ads including conversion tracking, e-commerce tracking, etc., only 3 few clicks are necessary.
3 steps in Google AdWords/Ads to import website metrics from Google Analytics
1. In your Google Ads account, click on „Tools and settings“ in the top right, then on „Linked accounts“
2. In the account overview, in the "Google Analytics" box, click on "Details"
3. For the corresponding Analytics property, click in the „View“ column and „toggle the switch“ + „click Save“
And that's it. Shortly thereafter, data will already be imported, and campaign strategies like CPA and Maximize Conversions will particularly benefit from it, according to Google. Other targeting methods will likely also be influenced by this.
This small trick can change a lot and should be activated everywhere.
Interested in getting more out of your ad campaigns or running truly efficient ads with a remarketing strategy?
We are happy to help you with the setup, management, and review of your Google AdWords campaigns and ads as an SEA agency for DACH (Germany, Austria, Switzerland).
Take a look at our AdWords packages and SEA services.
Become more visible on Google & Social Media?
In a free strategy consultation for data-driven online marketing, we uncover your untapped potential, review any existing ad accounts if necessary, examine your SEO ranking and visibility, and determine which strategy is appropriate for your budget and which active measures will lead to more inquiries or sales.
✅ More visibility & perception through targeted placement
✅ More visitors > prospects > customers > revenue
✅ Reach target groups scalably with SEA
✅ Act and grow sustainably with SEO
🫵 Maximum success with our hybrid strategy
💪 More than 15 years of experience across industries in over 1,000+ projects demonstrable!
[ulp id='waW39D5Hdw8cNlEI']
Ihr persönlicher Berater rund um SEA, Google AdWords:
E-Mail: fi@vastcob.com
Florian Ibe
DE
