Google My Business is THE gateway to local retail or local services. No advertisement, no SEO optimization, and no banner advertising comes close to Google’s own presence, Google My Business, or better known as Google Maps. The prominent box with one or more entries is displayed directly below the search ads on mobile and likewise or to the right of them on desktop.
You cannot place yourself more prominently.
Maintain Google My Business services & products + offers & events
Since 2019, it has also been possible to make the following adjustments yourself to present the profile even more prominently and preferentially in competition:
- Services with primary categories and sub-items
- Products and offers with image, price, and offer period
- Events & happenings
- Posts (similar to Facebook) for current news
Services, products, and posts will certainly be the most interesting options here.
Depending on the search query, this information is displayed very prominently and aggressively to the searcher.
To manage it, simply log in with the linked Google Account at https://business.google.com.
Optimize and maintain Google My Business yourself with little effort
On the left sidebar, you will find the corresponding items to choose from.
However, you can add all types, except services, via the second menu item "Posts"!
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In a free strategy consultation for data-driven online marketing, we uncover your untapped potential, review any existing ad accounts if necessary, examine your SEO ranking and visibility, and determine which strategy is appropriate for your budget and which active measures will lead to more inquiries or sales.
✅ More visibility & perception through targeted placement
✅ More visitors > prospects > customers > revenue
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The Services section with main and subcategories is very important for classifying the right target group. Since the main points often relate to those in the info section, sub-points should be as precise and detailed as possible.
With a keyword analysis, this is very easy and quick.
For Products, the page looks like this, and Google even shows simplified statistics:
We currently recommend all customers to regularly post news about posts, offers, and products here themselves.
The effort is relatively low, and the benefit is very high.
Tip: This work can be ideally done by temporary staff or apprentices.
Should you also wish for a professional evaluation and optimization of your Google My Business (Maps) profile, please visit the following page and feel free to contact us:
By the way: Actively collect genuine reviews.
Fragen zur lokalen Suchmaschinenoptimierung mit Google My Business?
E-Mail: fi@vastcob.com
Florian Ibe
DE
