The shortage of skilled workers is increasingly affecting companies in Germany, Austria, and Switzerland. As a company, you must offer a lot to retain a trained skilled worker and take new measures, such as creating online personnel marketing and a corresponding personnel marketing concept.
Job Advertisements & Personnel Advertisements (Recruiting Ads)
A classic job advertisement continues to be of great importance in the recruiting process. However, a job advertisement (or personnel advertisement) is only successful if it has been designed appropriately for the target group and is shown on the right channels. Depending on the target group, the advertisement can be shown in print media or online (for example, on social media), and of course, on both channels simultaneously.
Important: It's all about the right personnel marketing mix – see article here:
The 3 most important points for efficient and successful recruiting
Mobile-optimized and authentic landing page for more applications
The application process must be designed as simply as possible for the company. A simple application process will lead to more applicants, and this applies not only to the search for skilled workers but also for apprentices.
All of this can be based on a recruiting landing page, which a personnel marketing agency can create. All important information for the job profile is described here. The goal of employer branding personnel marketing is for this landing page to become the central anchor point.
Personnel Marketing 4.0 with Social Media
Advertising campaigns on social media have always worked perfectly! Why shouldn’t social networks also be used as a personnel marketing tool? Depending on the network, you reach different target groups. You reach young people via YouTube, Instagram, and Facebook. Professionals, on the other hand, are more likely to be reached on LinkedIn and in trade magazines. You can use each channel individually for applicant search.
Cross-media recruiting for quick success?
Print ads are limited in scope, as it is naturally impossible to integrate a video into a technical article. However, this necessity makes one inventive, and thus you can integrate a QR code, allowing the potential applicant to also watch the recruiting film. This should ideally also be on the landing page. Cross-media recruiting also affects employer branding, as the company is already considered progressive with these simple solutions.
General information about personnel marketing in our article:
Personnel Marketing Agency (internal, external, measures, instruments, mix & employer branding)
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