Lexicon
05.11.2024

EORI number

EORI Number The EORI number (Economic Operators‘ Registration and Identification number) is a unique identification number required by companies and individuals who import goods into the […]
30.09.2024

eInvoice

eInvoice (electronic invoice) The eInvoice (electronic invoice) is an invoice that is available in a structured, machine-readable format and allows the data to be processed automatically […]
09.09.2024

EVCA - Enterprise Value Chain Approach

EVCA – Enterprise Value Chain Approach Automating the Record-to-Report (R2R) process using the Enterprise Value Chain Approach (EVCA) involves breaking down the R2R process into individual […]
20.01.2023

Evergreen Content

What is Evergreen Content? Evergreen content refers to content that remains relevant and useful over a longer period. This means it can be published once and […]
07.03.2024

Extended Reality

Extended Reality (XR) is an umbrella term that encompasses all immersive technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), as well as […]
31.03.2025

External Marketing

What is external marketing? Simply explained External marketing encompasses all measures a company uses to reach customers and markets outside its own organization. The term refers […]
20.01.2023

Favicon

What is a Favicon? A favicon is a small, 16×16 pixel image that represents a website in the browser tab. It is displayed in the browser’s […]
28.02.2023

Featured Snippet on Google

What is a Google Featured Snippet? Google’s Featured Snippet is a special box that appears at the top of search results as Highlighted Snippets when a […]
26.09.2024

Financial Accounting

FiBu = Financial Accounting „FiBu“ is a common abbreviation for „Financial Accounting„. Financial accounting is an essential part of a company’s accounting system and deals with […]
10.06.2025

Focus Keyphrase (Focus Keyword)

Focus Keyphrase: Definition, Meaning, and Practical Application in SEO Website operators face the daily challenge of optimizing their content for search engines. The strategic selection of […]
18.11.2024

Frontend

What is the Frontend? Definition + Explanation The „frontend“ refers to the part of a website or application that users directly see and interact with. It […]
30.04.2025

GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) What is Generative Engine Optimization (GEO)? Generative Engine Optimization refers to a new approach to website optimization specifically tailored for AI-powered search […]
11.08.2025

Geofencing Marketing

Geofencing Marketing – The Future of Location-Based Customer Engagement What is Geofencing? Definition and Basic Principle Geofence German describes an innovative technology that creates virtual boundaries […]
21.02.2023

Germanized for WooCommerce

WooCommerce Germanized – the best plugin solution for Germany, Austria & Switzerland Woocommerce Germanized is an all-in-one plugin for Woocommerce shops that provides shop operators with […]
20.01.2023

Google Disavow Tool

What is the Google Disavow Tool? The Google Disavow Tool is a powerful SEO tool that allows webmasters to remove backlinks that they believe are negatively […]
06.08.2025

Google Dorking

Special search operators transform the ordinary Google search into a powerful tool for information retrieval. Google Dorking refers precisely to this technique, where advanced search commands […]
22.10.2024

Google Index

Google Index – All about Indexing, Noindex, and Search Engine Optimization The Google Index forms the core of the search engine and plays a crucial role […]
27.09.2024

Google Skillshop

Google Skillshop: The Comprehensive Learning Platform for Google Products What is Google Skillshop? Google Skillshop is an innovative online learning platform that enables users to deepen […]
31.03.2025

Grey Hat SEO

Grey Hat SEO operates between the clearly defined boundaries of search engine optimization. This methodology encompasses practices that neither explicitly comply with guidelines nor directly violate […]
21.11.2024

href onclick

What is href onclick? The „href onclick“ attribute is an important combination in web development that links hyperlinks with JavaScript events. It allows developers to create […]
21.11.2024

ICP Marketing

ICP Marketing: The Ultimate Guide to the Ideal Customer Profile in B2B Strategic marketing is constantly evolving. Companies need precisely defined target groups to minimize wastage […]
20.01.2023

Impressions

What are impressions? Definition and meaning An impression is a counted visual contact with an online element that provides information about the performance of websites and […]