Lexicon
20.01.2023

Breadcrumb Navigation

What is Breadcrumb Navigation? Breadcrumb navigation, also known as breadcrumbs, is a type of navigation that allows users to track their location within a website or […]
29.10.2024

Brevo

Brevo Brevo (formerly SendinBlue) is a comprehensive marketing and customer engagement platform specifically designed for small to medium-sized businesses. The platform offers a variety of tools […]
21.01.2023

Broken Links (Dead Links)

What are Broken Links? Explanation and Definition Broken links, also called dead links, are links on a website that no longer work. This can be due […]
02.06.2025

Bullet points

Bullet Points: Definition, Application, and Best Practices in Online Marketing What are Bullet Points? – A Definition Bullet points refer to structured lists characterized by small […]
21.01.2023

Cache

What is Cache? Definition Cache is a type of high-speed storage used by computers to store frequently retrieved data. It is typically much faster than system […]
03.07.2024

Caching

Caching, in German Zwischenspeichern, is a process in computer science (IT, EDP & web development) where copies of data or files are stored in a temporarily […]
21.01.2023

Canonical Tag

What is a Canonical Tag? A canonical tag is an HTML element that helps webmasters avoid duplicate content issues. Duplicate content can be a major problem […]
31.12.2024

Citation Flow (CF)

Citation Flow (CF): The Important SEO Metric for Your Backlink Analysis What is Citation Flow and where does it come from? Citation Flow (CF) was established […]
20.01.2023

Cloaking

What is Cloaking? Definition, Meaning, and Explanation Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is […]
20.01.2023

Content

What is Content? Definition and Meaning Content (in German „Inhalte“) is anything that can be consumed. This includes visual content such as videos and images, but […]
20.01.2023

Content Management System (CMS)

What is a Content Management System? Definition A Content Management System (CMS) is a software application or a set of related programs used to create and […]
20.01.2023

Conversion

What is a Conversion? Meaning and Definition In marketing, conversion is a metric that indicates the total number of people who have achieved a desired goal, […]
20.01.2023

Conversion Rate (CVR)

What is the Conversion Rate? The conversion rate is the percentage of website visitors who perform a desired action, such as making a purchase or subscribing […]
20.01.2023

Cookies

What are cookies? A cookie is a small text file that is stored on your computer or mobile device when you visit a website. Cookies are […]
29.08.2024

CopeCart

CopeCart – Simply Sell Online? CopeCart has become an indispensable solution that helps companies efficiently manage their online sales. Copecart is an online platform that serves […]
21.01.2023

Corporate Blog

What is a Corporate Blog? Definition A corporate blog is a blog published by a company, on which articles about the company’s products, services, or industry […]
20.01.2023

CPC (Cost per Click)

What is CPC (Cost per Click)? CPC, or Cost-per-Click, is an online advertising model where advertisers are paid based on the number of clicks their ads […]
18.03.2025

CPL (Cost per Lead)

CPL (Cost per Lead) Effective digital marketing often revolves around numbers. One of the most important metrics companies track is CPL, also known as Cost per […]
27.09.2024

CPO (Cost per Order)

CPO (Cost per Order): The Most Important Metric in Online Marketing What does CPO mean? A Definition of Cost per Order Cost per Order, or CPO […]
20.01.2023

Crawl Budget

What is Crawl Budget? Definition Crawl budget is the number of pages a search engine will crawl on a website within a given period. This number […]
20.01.2023

Crawler

What is a Crawler? Meaning and Definition A crawler is a type of software that accesses and retrieves information from the World Wide Web. It is […]
11.12.2024

Crossposting

Crossposting Crossposting is the practice of publishing the same content on multiple social media platforms simultaneously. This can be done automatically to save time and increase […]
20.08.2024

CTAs – Call to Actions

CTAs – Call to Actions in Marketing and Advertising Call to Actions (CTAs) in marketing are specific instructions or prompts designed to move the target audience […]
26.08.2024

Customer Journey

Customer Journey – The Process from Decision to Inquiry or Purchase The Customer Journey describes the entire cycle a customer goes through when interacting with a […]