To differentiate between Google Analytics and Google Ads conversions, Analytics conversions are now referred to as key events.

Analytics conversions have been renamed to key events

Regarding your existing setup, you do not need to take any action. Key events are created and tracked in the same way as conversions in Google Analytics previously were.

If you have a linked Google Ads account, Google Ads conversions that originated from Analytics key events will be displayed as conversions in the Analytics „Advertising“ section.

Key Events and Conversions

Key events in Google Analytics record the interactions that are most important for your business. For example, you could mark an important event such as a purchase or a newsletter subscription as a key event. In Analytics reports, such an event will then be displayed as a key event metric.

Conversions can be created from key events, which facilitates the analysis and optimization of your advertising campaigns. These conversions are exchanged between Google Ads and Google Analytics, ensuring consistency in reporting. They can also be used for bidding in Google Ads.

Florian Ibe
^{CEO & Marketing Consultant}

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Summary of Updates in Google Analytics 4 Regarding Goals and Conversions (Key Events)

In Analytics reports and settings, you will see the following:

• Events. These record specific interaction behavior on your website or in your app.
• Key events. These are events that you mark as important for your business. Key events appear in Analytics reports but cannot be used directly for reporting and bidding in Google Ads.
• Conversions. A conversion created from an Analytics key event is eligible for reporting and bidding in Google Ads and also appears in Analytics advertising reports.

The „Advertising“ section in Analytics will offer new features for advertisers, including additional conversion reports and tools.

More information about key events and conversions

Best implementation of conversion tracking with GA4 for WooCommerce:

WP WooCommerce Google Analytics Ecommerce Tracking Conversion Enhanced

WordPress & WooCommerce Google Analytics 4 Integration Plugin