Business cards represent a company and a service to the outside world. A well-designed business card can help convey and leave a positive impression. So, how should business cards be designed to be visually appealing to the viewer?
What Business Cards Should Look Like
The Number of Fonts Used
The eye is a big fan of clear and uncluttered things. Therefore, it is important to also take a look at the fonts.
Different fonts that are completely distinct in style not only cause confusion but can also leave an unorganized and negative visual impression. The specific font can also influence the impression. For creative professions, playful fonts can certainly be chosen. Serious professions, on the other hand, should choose a structured and neutral font.
As a general rule, no more than three different fonts should be used, and the size should be easily legible.
The Visual Design in Harmony with the Logo
A company logo can certainly be placed on the business card. Visually, the recipient can then easily find the business card among other cards. However, the logo should not be too large so that the focus on important information is not lost. Too many colors can also quickly appear intrusive when viewed, which is why the colors should definitely be combined with each other. Furthermore, it is more strenuous for the eye to read many colorful colors and letters than a neutral font color.
Business cards that feature a background image must also have the correct resolution, otherwise images will appear heavily pixelated and diminish the professional impression.
An online print shop offers the advantage of getting a preview of the business card beforehand, so that the business card can be easily designed visually and the final result can be estimated in advance.
The Quality
It is also important not to skimp on the quality of the business card, as it not only determines its durability but also affects the perception of a company. Paper that is too thin tends to tear and crease quickly, giving the business card a shorter lifespan. Also, paper that is too thin tends to get greasy quickly if the business cards are handled with creamed hands. Therefore, the choice should be for sturdy and thicker paper so that the cards last a long time and feel pleasant to the touch.
Those who wish can also have their business cards printed on glossy instead of matte paper. Visually, these cards will then clearly stand out from the cheaper option.
Sensibly Link Company Accounts
In a world where social media is more in demand than ever, it makes perfect sense to link the company’s social media channels. This can be done, for example, on the back of the business card so that the front view does not appear too cluttered. Furthermore, a modern method is to create a QR code that allows direct access to the accounts via smartphone.
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The Layout of the Business Card
A well-structured layout not only looks professional but also neat and organized. If longer names or titles are to be printed on the card, the layout should be adjusted so that the recipient of the business card is not overwhelmed by too much text. Therefore, it is important that a lot of text should not simply be placed one below the other. Phone numbers or email addresses can certainly be placed next to each other with some spacing.
The Picture of the Contact Person
Anyone creating business cards for their service is certainly considering including their own portrait. This offers both advantages and disadvantages. An advantage would be that one’s own name can be remembered much longer by linking it with a picture. Also, people who have not yet had personal contact can immediately get a first impression and know who they need to approach. A disadvantage, however, is that one’s own appearance can change quickly, which would mean that the business cards would always have to be reprinted to show an up-to-date picture.
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