As one of THE WordPress agencies in Germany and the DACH region, we are repeatedly asked what exactly WordPress is. We have therefore briefly summarized the most important information in this article.
WordPress is a so-called Content Management System (CMS). With the help of this software, based on the common standard programming languages PHP, JavaScript, and a MySQL database, you can build your own website, blog, or even a web shop. With WordPress, you benefit from very good adaptability, maximum flexibility, and easy configuration with unlimited expandability. It is no coincidence that WordPress is the simplest and most popular method worldwide for creating your own website, shop, or blog without incurring huge costs.
What is WordPress and why do you read and hear about it everywhere? It’s simple: It is THE system for blogs, websites, and online shops with a future and maximum flexibility, and that sustainably in the long term!
What is WordPress and what can the CMS do? Video, explanation, background knowledge + links & tips
As a WordPress agency since 2010 and with personal experience since 2008, we have seen and experienced a lot in over 1,000+ projects. This detailed video aims to provide an initial insight into the world of WordPress and, above all, to help you act correctly from the start and avoid expensive and time-consuming mistakes.
Our Link List:
- WordPress Free Themes
- WordPress Free Plugins
- Premium Plugins (Pro Licenses)*
- Premium Themes / Templates*
- Managed WordPress Hosting
WordPress is the most widely used CMS worldwide! But why and what can it do?
How widespread and popular is the blog/content management system really?
We asked Google Trends about this:
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The most common question: Is WordPress free? The content management system was developed as blogging software in 2003 by Matt Mullenweg and has since become the global market leader among homepage systems with over 60 percent. Its widespread use is also due to the fact that it is an open-source solution that does not require a paid license.
At the end of 2005, Mullenweg founded the company Automattic, thus launching the commercial branch of WordPress. WordPress.com offers website setup including hosting, an initial free all-inclusive offer with paid additional services such as a custom domain and direct support. WordPress.org, on the other hand, is the place to go for the free software for self-installation on your own hosting package.
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The adaptability of WordPress is further emphasized by the large community behind WordPress, which provides extensive plugins and designs, so-called themes. This results in a user-friendliness that is hardly achieved by any other software.
For newcomers or existing WordPress users, we offer personal WordPress coaching and workshops.
Setting up WordPress: Done in just 5 minutes
WordPress costs do not arise during setup either. The installation is done in 5 to a maximum of 10 minutes. For people who have already worked with similar systems, this is no longer a new act. The software is also based on the scripting language PHP and also stores all generated data in the MySQL database.
When setting up WordPress, it should also be noted that the workspaces are divided into frontend and backend. The frontend is the actual website, which is seen by the visitor as such. The backend can be accessed at xxxx.de/wp-admin and allows the website to be filled with content and all settings to be managed.
The right WordPress hosting and the correct installation are extremely important to be able to manage your own website, blog or webshop cleanly from the very beginning.
What you should look for in WordPress hosting:
- do not choose the cheapest offer
- avoid mass providers
- ensure that current script versions of PHP and MySQL are supported
- SSL with Let’s Encrypt is available free of charge (no fees for SSL!)
- pay attention to short support times – even on Sundays (feel free to make test calls and note the waiting time)
Our recommendation for hosting:
All-Inkl by Neue Medien Muennich GmbH has been our recommendation for years when it comes to powerful hosting, best support, and a flexible solution at a fair price.
PS: We ourselves have had several XXL and XXXL servers from All-Inkl for many years.
WordPress Themes / Templates
The large community provides many free WordPress Themes in German. Meanwhile, there are thousands of themes for the content management system for every industry and every application. Both free and paid templates offer maximum flexibility here. Those who have the choice also have the agony of choice! For many companies, however, a unique theme is much more recommendable anyway.
Free WordPress themes are also available for WordPress German in the backend. Under „Design“ > „Install“, you will find some designs that can be used accordingly. With just one click, the website looks completely different, and the appearance can be easily adjusted depending on the template.
The best WordPress themes (some also compatible with WooCommerce) are available on Themeforest*, the template section of the world’s largest marketplace Envato.
We have recorded an article + video about the currently best WordPress theme:
WordPress Plugins (Modules for Extension)
The community worldwide is striving to bring new plugins to the market. There are currently about 55,000 official plugins available on the official website: de.wordpress.org/plugins/. Essentially, these plugins are free, but if more functions are needed, the premium version of the plugin often has to be purchased.
Plugins can be used to extend the functionality of WordPress. Even specific functions can be installed later to achieve a special purpose and benefit. For example, there is the SEO plugin YoastSEO for better search engine optimization or BackWPup for automatic backup creation.
Similar to WP themes, there are also numerous WordPress premium plugins that offer many more functions and customization options. The Envato marketplace CodeCanyon for WordPress plugins* provides what we consider to be the best plugins, usually for a few euros, and offers support + money-back guarantee = no risk.
Creating an Online Shop with WordPress
Creating a WordPress homepage or a blog is no longer a problem. An online shop, however, sounds strange for a „blogging software“ at first. However, WooCommerce has proven that even creating a webshop is not a problem. WooCommerce is suitable for small and medium-sized shops and can even be connected to POS systems. A shop with up to 10,000 products is absolutely no problem. There are also shops with up to 100,000 and more products that run smoothly with WooCommerce!
WooCommerce allows you to sell both physical and digital products. Even protected access for an online course or mentoring is no longer a problem. For affiliate marketing, external products can even be added with a link. The visitor is then directed to the manufacturer’s correct shop.
The special thing about WooCommerce: The software is free (open source)! In addition, there are also other free extensions in the form of plugins and themes (designs/templates). The costs for an online shop via WooCommerce depend on the performant WordPress Hosting (Germany) and the paid components used = plugins for the correct implementation.
However, the software is aimed at the international market. For the German market, an additional plugin should be used, such as German Market or WooCommerce Germanized*. Further functions such as automatic invoice generation and automatic tax rates are also included.
A WooCommerce Shop and do I need an inventory management system?
WooCommerce also includes its own small inventory management system, or WaWi for short, with warehouse and stock management as well as a possibility for evaluation via reports, reporting, etc. To start, usually no further software, CRM, ERP, PIM or similar is needed.
However, if you want to use an inventory management system directly, you should connect WooCommerce & Billbee* and integrate a full-fledged inventory management system for very little money, which is also compatible with eBay, Amazon, etc. and can automate many things.
We have written an article about the best WooCommerce theme + this video:
What is possible with WordPress?
WordPress is most commonly used as blog software, but more and more WordPress homepages, internet sites, and websites are also being created with WP as a full-fledged CMS. In addition, more and more online shops based on WordPress are also appearing. Apart from that, the following can also be realized:
- Discussion forums
- Membership sites for e.g. clubs, organizations
- Resume page for applications
- OnePages (content on one scrollable page)
- Portfolio for e.g. photographers
- Business websites for all company sizes + optional multilingualism
- Private homepage
And much more. The WordPress German Download is available on the official website. Additionally, there is the option to create a WordPress blog without installation. WordPress offers a service for this. However, to ensure all functions and possibilities are available, this is not recommended.
Building a WordPress Website
For the WordPress website to become a source of information at all, it must be filled accordingly. WordPress provides a visual editor for this purpose. However, a text editor would also be available for HTML adjustments.
The visual editor is a WYSIWYG editor. WYSIWYG is an acronym for What you see is what you get. The editor is comparable to Apple Pages or Microsoft Word. Text formatting can also be done or images added without programming knowledge.
The Gutenberg editor also provides some widgets. These could encourage visitors to buy something. The functions are unlimited. There is a standard selection of buttons, the insertion of YouTube videos, or quote blocks for, for example, experience values.
Conclusion: What is WordPress?
What is WordPress? In summary, WordPress is the most popular and widely used content management system worldwide. As a result, there is a large community that actively works on plugins and themes. Adaptability is thus given. Those who can program themselves could adapt their homepage with WordPress as they like.
The CMS is designed for various tasks. A website with WordPress is possible for every industry. Thus, it can be concluded that WordPress is generally always a good choice. The requirements can be determined through a strategy meeting with us.
- WordPress is versatile
The user-friendliness of WordPress is so good that even inexperienced users can easily master the software without any significant training period. The WordPress Download German is also free. - WordPress offers enormous functionality and flexibility
Every WordPress website is individual. Based on a free design, the color scheme, menu positions, or the arrangement of other elements can be changed as desired. However, premium themes are still recommended. This results in the best quality. - WordPress makes SEO easy
Unlike website builder systems, search engine optimization can be directly influenced. According to Google, WordPress already has the very best prerequisites for good rankings by default. We can take care of the fine-tuning. - WordPress is widely used internationally
Over 60 percent of all CMS websites use WordPress, and about 35 percent of all websites worldwide are based on WordPress. Further development is thus guaranteed. In addition, thousands of plugin authors and designers work with WP. - An active WordPress community and further development
The community forms the foundation. Users submit suggestions for improvement in the forum and contribute new ideas to development. No other CMS community is as active. Thus, WordPress is future-proof. - There are no limits with WordPress
Even large companies like Reuters use WordPress for their online editions. This is proof that WordPress is practically infinitely scalable. Whether it’s a shop, video platform, landing page, or blog — there are no limits.
Sie haben weitere Fragen, sind unsicher oder brauchen eine professionelle Beratung zu WordPress?
E-Mail: fi@vastcob.com
Florian Ibe
DE
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