WooCommerce is an e-commerce solution that is extremely successful worldwide. But what exactly is WooCommerce and what advantages does the solution offer?

What exactly is WooCommerce?

WooCommerce is a free plugin that allows you to transform WordPress into an e-commerce solution. With WooCommerce, it is therefore possible to operate an independent online shop together with WordPress. The advantage is that there are numerous other extensions, so you can offer and sell courses or other services, for example. In addition, there are useful tools such as Germanized, which provide features specifically for the German market – for example, individual invoices or cancellations.

Who can benefit from WooCommerce?

Basically, it doesn’t matter whether you are a sole proprietorship or want to use WooCommerce for a large company. This is not least due to the fact that there is no limit to the number of products. For example, there are WooCommerce shops whose number of offered products is in the five-digit range. With the help of the many extensions, you can adapt the shop as you would like, which makes the entire process much easier.

Above all, however, WooCommerce is suitable for products and services whose integration into a conventional online shop is rather difficult. These include, for example, rentals of apartments or vehicles, delivery services and also coaching sessions. But other products can also be sold well. For example, you can also sell various CBD products such as cannabis oil drops in a WooCommerce shop. The advantage here is that the basic price is also displayed immediately.

What is sold on WooCommerce?

As already mentioned, it is possible to sell almost anything with the help of WooCommerce. This includes both physical products and special services or, for example, eBooks and music.

What about the costs?

WooCommerce is a free extension for WordPress. As soon as you have installed WooCommerce, you can immediately use all the functions you need for an online shop. If you want to customize the online shop individually, that’s no problem, but the extensions required for this are usually subject to a fee. In addition, there are costs for an attractive theme. What this costs specifically depends on the components and the respective theme.

What do you need for WooCommerce?

Here it depends not least on which functions you want to use. In any case, you will need a web hoster, a suitable domain and an SSL certificate. You also need the WordPress software and, of course, WooCommerce itself. In addition, a theme is required. This refers to the visual representation. Otherwise, you still need various extensions, whereby it depends on the individual requirements.

The legal aspect

However, the created online shop does not yet comply with German regulations, which is why you should definitely take care of it. Thanks to various plugins such as Germanized, this is not a problem. Germanized is available in two different versions: the free and the paid, whereby the free one is usually sufficient to legally secure the shop. With the paid version you get some additional functions.

Support for WooCommerce

Of course, you can create the shop yourself. However, you can also contact experts or a WooCommerce agency, who will take care of creating the shop and will be available for questions and problems.