Powerful WordPress SEO (Text and Search Engine Optimization) – Yoast SEO Plugin with Synonyms and Keyword Distribution
The semantics of text, such as synonyms and the automatic detection of keyword distribution and relation, is difficult. What does a certain word mean in a specific constellation? Which „Mars“ are you talking about? Have you ever tried to find all definitions of „run“? In most cases, context and relevance to the topic are everything. You can help people and machines better understand a text by adding context. This is one of the reasons why Yoast SEO for WordPress and WooCommerce now adds support for synonyms and related keywords, giving you more flexibility to improve your text! This feature, along with keyword distribution, is now available for premium users of Yoast SEO 7.8.
The Best WordPress SEO Plugin Yoast with New Features for Better SEO Texts
WordPress SEO by Yoast – New Premium Feature: Synonyms
Content marketing has long been about identifying your main keyword (focus keyword) and adding that word or phrase in multiple places throughout your text. While this has worked well so far, what about other spellings, plurals, and synonyms? A clear search intent is not only more important than ever, but search engines are getting smarter and smarter every day. They increasingly understand what a text is about by looking at the context in which these focus keywords appear. In this context, a text is created and put into relevance to the search query.
Yoast SEO always works with a single focus keyword or multiple focus keywords in the premium version for under €100. Until now, a maximum of 5 fixed terms/words and focus keywords in their fixed spelling were considered. However, this changes with the new functions.
The developers behind the WordPress plugin for SEO Yoast have been working on new language-based SEO checks for some time. With synonyms and keyword distribution, it’s a first step towards AI – artificial intelligence! All premium users can now add synonyms and related terms to be additionally checked in the text.
Writing texts about „bicycles“? Your synonyms will probably include „bike, bicycle, cycling, two-wheeler“ and now you can add these terms. The Yoast SEO Plugin automatically checks how you use these terms in your article and provides further tips on readability, relation, and improvement possibilities for your SEO text directly in WordPress or WooCommerce.
New Premium Feature: Keyword Distribution in SEO Texts
If you have added a few synonyms for your focus keyword, Yoast SEO now checks whether they are well distributed in the text – similar to WDF*IDF. The SEO plugin scrutinizes the complete text from the WordPress editor and ensures that you distribute your focus keyword(s) and synonyms evenly and realistically. Keywords and synonyms are highlighted extra visibly, which makes text work in the WordPress editor even easier.
The focus keyword is used exclusively to determine keyword density. It is proven and enormously important that the optimization of the SEO text should be used and identified for the most frequent keyword or a maximum of 3-5 main keywords. These terms result from a professional keyword research. Here it is determined which terms are relevant for your target group.
Tip: Use our inexpensive keyword packages and we will take all the work off your hands and even give you valuable tips for a few euros on which keywords to enter where in WordPress with the Yoast plugin.
And according to the developers, this is just the beginning. The language capabilities of Yoast SEO will be improved with upcoming updates + language improvements for German, French, Spanish, and Italian. The goal is to optimize and perfect morphology, related keywords, and the upcoming recalibration of SEO analyses in Yoast SEO for many languages, so that content can be written directly in WordPress with the powerful editor. And that was just the first step towards a more comprehensive content analysis and understanding of a text’s topic.
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Always ask yourself the following questions for every SEO text and in content marketing:
- How do you use synonyms and related topics in your texts?
- How do I meaningfully integrate synonyms and other spellings?
- Can I find further improvements by analyzing the text later, or is it fine as it is?
- Have I written at least 350 words, preferably over 800, and used appropriate headings?
- Is the text easy to understand and written in short sentences without complex structures?
By the way, Yoast will also run in the WordPress Gutenberg Editor! So it will be update-proof and usable without problems in the future with WordPress and WooCommerce.
You can buy the plugin here: yoast.com/wordpress/plugins/seo/
For all WooCommerce shop operators, we also recommend the add-on: Yoast WooCommerce SEO plugin
If you would like to optimize your site and your content now, you are welcome to request our consultation. We are professionals in online marketing and are very familiar with WordPress search engine optimization.
Ihr Ansprechpartner für effektives WordPress SEO:
E-Mail: fi@vastcob.com
Florian Ibe
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