How do I promote my WordPress website with social media? + 6 social media tips
Having a WordPress website is nice and great. When a WooCommerce shop is added to it, it’s even better, but how does the website or web shop become known? Social media, or social networks, are a „free“ channel that is easy to manage with the right tools. Blog2Social by Adenion* is a very good example of this. The topic is simple „crossposting“ using software (plugin/module).
How do I make my WordPress website known through social media?
Why are social media such an important marketing channel?
Massive reach: More than half of the world’s population uses social media, with 453 million new users added last year alone, and the number grows daily.
Dialogue-oriented: Social media gives you the opportunity to get in touch with users, potential customers, and influencers, and to gather feedback
Customizable, share whatever you want and what interests your community
Free to use (mostly)
6 Social Media Tips for More Reach & Performance
Social Media Tips
Why?
How can Blog2Social help?
Leverage the diversity of social media & individualize content
The various networks are used by different target groups for different purposes and at different times. Different networks are home to target groups with very specific interests. In addition to Facebook and Twitter, also check other social media channels, because the social media world is very broad and specialized. And it is not always only reach that matters, but rather the interaction rate of your specific target group.
With Blog2Social you can serve many networks simultaneously (currently 16) and more are being added all the time.
You can post your posts fully automated by activating the autoposter when you publish content on your website. Blog2Social automatically adapts your texts and images to the appropriate format
Optionally, you can customize them individually for each network in a single step, but have them clearly organized in one place.
You can use post templates for each network to create a layout that is then automatically applied to new posts. This way you reach all your communities while saving time.
Post Regularly
To maintain communication with fans and followers on social media, you should regularly publish current content. Regularly publishing relevant and useful content increases the attractiveness of your profile and attracts more fans and followers to your pages.
Blog2Social enables automated sharing and pre-scheduling of posts on all your social media profiles, pages, and groups. This way you can post regularly while saving time.
The Resharer is also particularly practical for regular sharing. You can select your networks and your preferred posting times, and Blog2Social automatically publishes content from your website in the adapted post format.
Post at the Right Times
If you share your posts at the times when your community is most active on the social media network, the number of likes, shares, comments and thus also your reach in the networks can increase. This way you can also noticeably increase traffic to your website, blog, or online shop.
With the preset Best Times Manager, you can also automatically always post at the right times when most users are active on the networks. Once you have found your personal best times, you can edit the times at any time and save them in Blog2Social as your own time schedule.
Use Images
Posts with visual content are liked, shared, or commented on much more frequently than pure text posts. Information with images is remembered 65% longer than text messages.
Images are not only visual amplifiers of language, but they communicate in a language of their own. They attract more attention, stay in memory longer, can evoke feelings, and trigger associations.
With the Blog2Social plugin, you can choose from the images of each post or page which ones should be used for your posts. Select one or more images, upload new images, or share your posts entirely without images. The image sizes are automatically adapted to the specified formats of the networks.
Use Hashtags
Hashtags are important parameters for making social media posts easier to find, for linking to current discussions (trending hashtags), or for setting keywords.
Hashtags are particularly suitable for certain networks (Twitter, Instagram, LinkedIn)
Blog2Social automatically adopts the tags from blog posts and web pages as hashtags if you want it to. Otherwise, you can also choose individual hashtags for each network or even each post.
Content Curation
Do not use social media channels only for „self-promotion,“ but become a useful resource. Share posts from other authors that could be interesting for your community and inform the author by using @handles. This way you make important contacts, show your appreciation, and increase the chance that your posts will also be shared.
You achieve the best results with the so-called 5-3-2 rule: For every 10 social media posts, share 5 curated posts, 3 relevant own content on your topics, and 2 personal content items.
Blog2Social not only shares content from your own website, but also from all kinds of other sources. Create individual posts with or without links and images or videos
In Twitter and Facebook posts, you can mention other users with the help of @handles and thus encourage engagement
The best plugin to connect WordPress with social media networks:
Blog2Social is a social media management tool for WordPress that offers efficient automation and scheduling of social media content. It enables users to share posts directly from WordPress to over 20 networks, including Facebook, Instagram, and TikTok. Features include automated post scheduling, content planning for all networks, team management, and video posting. The tool is available as a WordPress plugin and browser-based web app, with no payment information required for the free trial period.
has found his calling through passion. Fundamentally honest and direct, he advises everyone from sole proprietors to founders and startups, as well as business and management levels of SMEs. As a consultant, he understands how to reduce complex relationships to their essence and develop a direct message for customers and employees with a sustainable strategy and optimization.
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