Online marketing, and especially SEO search engine optimization, is very much about attribution through adjectives, long-tail keywords, or setting a psychological sales trigger to promote sales. But what is really used or seen and positively perceived by the potential customer?
What is better? Cheap? Affordable? Inexpensive? Best?
Online Marketing with the Right Attributions, Adjectives & Sales Copy Wording
Google Trends can be used very well to visualize the use of language.
Especially at the beginning of the 2000s, the term „cheap“ had a rather positive connotation. On the internet, you could get everything „cheaper“ than in local retail.
However, over the years and with increasing transparency of productions, scandals, etc., the term „cheap“ has acquired a rather negative connotation for many users. Even if the search queries are still quite high, a trend is emerging.
If you look at the Google Trends curve, you actually discover exactly this behavior. „Cheaper“ was searched less often and the majority searched for „the best“.
Is this an indicator of more quality and awareness?
He who buys cheap, buys at least twice?
As an agency, we find the analysis very interesting and will draw conclusions for our clients and optimize accordingly, because we also want to get the best for our clients in the area of performance marketing. 😉
Florian Ibe
CEO & Marketing Consultant
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