01.03.2017
Since the beginning of February 2017, Google has also activated the new Google Image Search in Germany. The new interface and the technology behind it were […]
25.03.2018
In recent days, most Google users and advertisers have received a relevant email. As is often the case these days, it concerns the upcoming GDPR. Data […]
27.07.2018
10 Tricks for the new Google Search Console 1. Analyze up to 16 months of data The new Google Search Console has been around for a […]
02.12.2019
Better understanding long-tail search queries and presenting more relevant results – that is the goal of BERT. For five years, it has been the biggest algorithm […]
18.02.2020
Can we trust Google AI to deliver the best possible results for our online shop? We decided to put Google AdWords Ads Smart Shopping to the […]
25.02.2020
The internet can be very unforgiving. While positive online reviews boost companies' sales, one- or two-star reviews quickly achieve the exact opposite effect on important search […]
04.06.2020
Is your Google Ads account as effective as it could be? If you haven’t audited your account, you can’t know for sure. Use this 8-step audit […]
13.07.2020
By now, one in five Google search queries has a regional reference. In cooperation with Google Maps, Google responded to this some time ago and launched […]
14.07.2020
The cookie notice obligation has been around for a long time, but the unclarity still persists. A website without any cookies can only function very rudimentarily. […]
15.07.2020
Online marketing is not rocket science. But if you are just starting out, SEO and SEA might still be confusing terms for you. The answer to […]
03.08.2020
Online marketing, and especially SEO search engine optimization, is very much about attribution through adjectives, long-tail keywords, or setting a psychological sales trigger to promote sales. […]
30.11.2021
With this article, we provide two important tips on how the optimization can be significantly improved or how detailed conclusions can be drawn through the display […]
12.07.2023
The „Private Mode“ in web browsers is a feature that has become increasingly important in recent years, especially at a time when data protection and digital […]
15.03.2024
The introduction of Interaction to Next Paint (INP) as part of Google’s Core Web Vitals is a decisive step in the evolution of web development and […]
19.03.2024
The Google Consent Mode, effective from March 2024, represents an adaptation and extension of the previous functionalities of the Google Consent Mode to help website operators […]
16.04.2024
To differentiate between Google Analytics and Google Ads conversions, Analytics conversions are now referred to as key events. Analytics conversions have been renamed to key events […]
27.09.2024
The End of Google Cache: Implications and Alternatives for Webmasters and SEOs The Importance of Google Cache for the Internet For a long time, Google Cache […]
22.10.2024
Google Breathing Exercise: Relieve Stress, Find Calm, Recharge What is the Google Breathing Exercise? The Google Breathing Exercise is an innovative method for stress management developed […]
30.04.2025
SEO vs. GEO: How the two differ and why you need both The Digital Future: SEO and GEO as a Strong Team Search Engine Optimization (SEO) […]
02.06.2025
Google Dice – Definition, Functions, and Practical Application The term Google Dice refers to various functionalities within Google’s product range, primarily related to random generation and […]
19.08.2025
Access to your Google My Business profile is crucial for your company's online visibility. Millions of users search daily for local businesses and rely […]
31.08.2025
The direct visibility and discoverability of a brand in search results is no longer just a matter of a classic website, online shop, or social media […]
24.11.2025
The assertion „SEO is dead“ has been appearing at regular intervals for years, sparking heated debates among marketing managers. This discussion gains particular momentum after major […]
07.05.2026
Many advertisers have been observing a disturbing problem since spring 2026: Google Ads campaigns that ran stably and cleanly for years suddenly appear for completely wrong […]
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