Product bundling (product bundles, kits, sets, add-ons) is one of the most effective marketing strategies. Bundle some products, offer them at a discount, and watch your sales soar!
At the same time, bundling techniques are useful for creating assembled products and product kits such as computers, spice sets, skateboards, and gift boxes.
Product Bundles is the most flexible and robust product bundling toolkit for WooCommerce, powering thousands of successful stores. Its product grouping, pricing, and shipping features are designed to ensure it performs excellently in a wide variety of use cases. There are small product packages that cannot handle it!
WooCommerce Product Bundles / Product Packages Plugin
The internet is becoming increasingly individualized, and so are the possibilities in online shops and the associated webshop software (CMS) such as WooCommerce.
The advantages of customizable product bundles & packages are obvious:
- Customer loyalty through individualization (USP unique selling proposition)
- Flexibility for potential buyers
- Longer dwell time on product page and shop (good for SEO)
- Mostly significantly higher shopping cart values
- Reduction of return risk and return rate
- Circumvention of the right of withdrawal depending on the type of bundles
- Higher chance of a longer customer journey through loyalty (see point 1)
And these are just a few of the advantages.
For sets, you always use bundles that consist of existing individual products. This is important so that the stock of the individual products is also reduced when a set is purchased!
In this article, we present 3 different plugins and extensions for WooCommerce.
Create Bundles: Product Packages, Kits & Sets with the official WooCommerce Plugin
Adding a bundle to your catalog is probably the easiest way to offer several related products together. To make the offer more attractive, you can discount the entire package or individual items.
Do you want to offer higher discounts to customers who buy more? With product packages, you can create dynamic quantity discount rules in seconds!
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Offer personalized boxes, sets & kits
Have you ever tried to create personalized pick-and-mix boxes with the „Grouped Product“ type? The product bundle type is the alternative you’ve been looking for. With product packages, you can:
- Control the minimum or maximum quantity of items customers must add to their box.
- Choose from multiple layout options.
Thanks to comprehensive integration with WooCommerce Subscriptions and the All Products for WooCommerce Subscriptions add-on, you can even use product bundles to offer personalized subscription boxes.
Create Composite Products
Create composite products with multiple inventory-managed parts and control the visibility of each bundled item in the single product, cart/checkout, and order/email templates. Create and ship fully assembled, partially assembled, or unassembled bundles.
Recommend Add-ons and Essentials
Encourage customers to buy multiple related products with one click: Add frequently bought recommendations to each product.
Offer more engaging upsells
Every bundle you create is a standalone product that you can show or hide in your catalog. This way, you can leverage existing WooCommerce features like shortcodes and upsells to help customers easily discover them.
Looking for a way to automatically recommend all bundles that contain the currently viewed product? This is possible thanks to the integration of Product Bundles with WooCommerce Product Recommendations.
Features of the Product Bundles Plugin for Packages & Kits
- Add simple, variable, and subscription products to bundles, including virtual and downloadable variants of all types.
- Create digital and downloadable bundles.
- Control the price and shipping configuration of each bundle down to the last detail.
- Create customizable bundles with configurable quantitiesandoptional items.
- Use dynamic pricing rules to offer quantity discount packages.
- Running a large store? Use bundled product inventory reports to find bundles with insufficiently sorted content.
- Optimize the appearance of bundles and bundled items in templates for single products, carts/checkouts, and orders/emails.
- Customize it. Check out our growing collection of free snippets and mini-extensions for quick customizations and enhancements.
- Extend it. Looking for REST API support? Need a generous amount of filter/action hooks? How about comprehensive technical documentation?
- Planning to use Product Bundles with Subscriptions, Product Add-Ons, Composite Products, Name Your Price, or One Page Checkout? We’ve got you covered!
- Ready to take WooCommerce to the next level? Jilt and Metorik fully support product bundles!
Is the Product Bundle suitable for you?
Product Bundles are suitable for creating product bundles with static content: All bundled products are predefined, and customers can only configure quantities and attributes or select from a list of optional items. If you want to create product kits consisting of multiple components with multiple product options, Composite Products (see below) might be the better choice.
Composite Products – The Ultimate WooCommerce Product Builder for Kits (Composite Products)*
Are you looking for a way to offer customizable product kits such as custom computers, skateboards, gift boxes, or made-to-order jewelry? Look no further!
Give your customers the ability to build their own products with Composite Products: The most flexible and robust product builder for WooCommerce. Composite Products was developed specifically for kit-building applications with advanced inventory management requirements and allows you to use existing products to create the most engaging product kits and configurable products. The extension works excellently in a variety of use cases, thanks to:
- advanced product grouping features
- flexible pricing and shipping features
- customizable flows and layouts
- support for conditional logic
Would you like to offer a custom skateboard, for example? Start by creating the building blocks: A deck, trucks, wheels, bearings, and hardware for assembly. Then fill in options for each by selecting products – or categories – from your catalog. Finally, choose a flow and layout that engage customers – and start selling!
Composite Products supports simple and variable products, product bundles, and even downloadable/virtual variants of these product types, providing you with a range of advanced tools to make almost anything possible.
A streamlined, personalized shopping experience
Do you love the simplicity of variable products but need a way to manage the inventory of each option? How about a multi-page, multi-step layout?
With multiple layouts and option styles, each Composite Product can be quickly customized to provide an optimized, personalized shopping experience.
Features that scale
Do you have thousands of decks, trucks, and wheels in your skate shop catalog? Of course, you want to offer them all in the custom skateboard configurator you just created!
No problem – choose a pagination to make responsive options more fun and help customers find exactly what they are looking for by enabling product sorting/filtering controls.
Conditional Flows and Dependent Options
Composite Products offers advanced conditional logic: use scenarios to control the visibility of entire configuration steps or individual options.
Too many rules to enter manually? More variables to consider? Need to trigger custom conditional actions? The extensible architecture and developer-friendly documentation have established Composite Products as an excellent starting point for any demanding kit-building project.
An Extensible, Adaptable Architecture
Almost there, but not quite? In our growing collection of snippets and mini-extensions, you’ll find some of the most frequently requested customizations!
No luck? Not yet! Composite Products includes an impressive arsenal of action and filter hooks that allow every detail of its behavior to be customized.
Looking for REST API support? We've got your back there too!
Are Composite Products right for you?
Composite Products is suitable for creating advanced product kits consisting of multiple components with multiple product options. If you want to create simple product bundles with static content, Product Bundles & Bundles might be a better option. Note that product bundles can be nested within components to create even more complex configurators.
YITH WOOCOMMERCE PRODUCT PACKAGES & BUNDLES*
Create special offers in your shop by combining products into packages that are offered with discounts and special prices.
The „Bundle“ technique is one of the smartest strategies to increase sales with product combinations and help customers find new offers.
Consider what customers are looking for on your website, what they buy, and what they want to buy. For example, if you sell a camera, the majority of users who buy it will probably also need a memory card or a rechargeable battery.
How can you encourage the purchase of these products on your website and increase sales of related products? With YITH WooCommerce Product Packages, you can create ad-hoc packages where products are combined and discounts on the final selling price are managed.
This gives you the advantage of real promotions that can help you support more and more purchases on your e-commerce website – perhaps even those your users didn’t expect. Create more product packages and check your sales: you don’t have to wait for the results.
Functions of the YITH Product Bundles Plugin:
- A single and fixed price or a dynamic price, calculated from the sum of the prices of all included items.
- Select the variations of the products you want to offer your users!
- Choose whether to apply the fees to the entire package or to each individual product.
- Select the products and hide them without changing the entire package!
- Offer a more extensive package and choose the quantity of selected products.
- Set a minimum and maximum number of different items required to purchase the bundle with optional items.
- Make the products of the bundles unique without changing the original products of your e-commerce website!
- A simple click to offer additional non-binding products for the purchase of the bundle.
- Create offers without affecting the original products of your shop!
- Make the bundle layout precise according to your requirements.
- Use the „YITH WooCommerce Product Bundle“ widget and you can display them in all sidebars of your website.
- Or also show those included in each product package.
- By setting a minimum and maximum quantity of items required to add the package to the cart
- if at least one of the included products is not available
- Choose from the total quantity of the bundle or the price of each included product
- Use the layout that best suits your shop and your marketing strategies
- and select them from the pop-up window on the product detail page
- You can easily translate the plugin with the powerful WPML tool
- Shortcode to print the bundle's cart form
and much more.
WPC Product Bundles for WooCommerce
WPC Product Bundles for WooCommerce was designed for store owners to create great deals where multiple products are offered for sale. This is such a powerful plugin to boost sales of various product types while offering some reasonable benefits to customers. It is a smart tool to improve cross-selling strategies in your online WooCommerce store. It is also optimized for search engines, increases website ranking, and ensures a higher conversion rate.
Features & Functions:
- General: Choose a universal display style for prices on your website
- Drag & drop to reorder bundled products
- Set a default quantity for each item in a bundle
- Customizable quantity of bundled items
- Set the discount in percentage or by numbers
- Set the minimum / maximum quantity for each item or the entire package
- Automatically calculated options for regular and sale prices
- Create virtual or downloadable product bundles
- Bundled products are inventoried like individual sales
- Enable/disable inventory management at the bundle level
- Product bundle details: Configure the information display of bundled products, e.g., position, thumbnail, price, image, quantity, and short descriptions
- Bundles: Change the position of the bundle list (above/below the Add to Cart button, hide or open in a new tab).
- Add to Cart & Checkout button texts
- Advanced Search: Customize the search product limit, search for items by SKU, exact keyword, phrase search, and repeated products
- WPML integration for creating multilingual websites
- Add a variable product or a specific variation to a bundle (Premium only!!!)
The flexibility of the plugins offers you as a shop operator with WooCommerce the best user-friendliness for simple bundles, from complex configurators to composite bundled products.
Fragen zu WooCommerce oder den Plugins?
E-Mail: fi@vastcob.com
Florian Ibe
DE
