Lexicon
21.10.2024

Social Selling

Social Selling Social Selling refers to the use of social networks by salespeople to interact with potential customers, build relationships, and ultimately achieve their sales goals. […]
06.08.2025

Structured Data

The most important at a glance Structured data are special HTML markups that help search engines better understand web page content and display it as rich […]
07.03.2025

Search Volume

What is search volume and why is it important? Search volume refers to the number of search queries for a specific keyword within a defined period. […]
29.10.2024

Tentary

Tentary Tentary is an e-commerce platform specifically designed for selling digital products and services, such as online courses, e-books, and coaching programs. The platform offers tools […]
27.02.2023

Themeforest Themes

Themeforest by Envato is an online marketplace for web designers and developers, where they can buy and download a wide selection of digital assets such as […]
27.09.2024

Topic relevance

Topic Relevance: The Key to SEO Success In search engine optimization, topic relevance plays a crucial role. It significantly influences how well a website is positioned […]
22.10.2024

Thumbnail

Thumbnails, often referred to as preview images or miniature images, are an integral part of digital communication. They offer a compact visual preview of larger content […]
22.10.2024

Toolbar

What is a Toolbar? A toolbar, also known as a symbol bar, is an essential component of the graphical user interface of many software applications. It […]
02.02.2025

Top of Funnel (TOF)

Top of Funnel (TOF): The Crucial First Contact in the Marketing Funnel Understanding the Basics of Top of Funnel Marketing Top of Funnel marketing forms the […]
11.08.2025

Torch Search Engine

The Torch Search Engine: Your Guide Through the Darknet What is the Torch Search Engine? Anonymity and data protection are becoming increasingly important, especially when navigating […]
27.08.2024

Traffic

Traffic = (Amount of) visitors to websites & online shops Traffic in the online context refers to the number of visitors or the amount of data […]
15.09.2025

Traffic Marketing

Traffic is the currency of online success. In English, one could also simply define it as visitors in combination with reach. More reach, more traffic (visitors), […]
31.12.2024

Trust Flow (TF)

Trust Flow (TF): The Important Quality Indicator for Your Website What is Trust Flow and where does it come from? Trust Flow (TF) has established itself […]
20.01.2023

Unique Content

What is Unique Content? Definition Unique content (in German „einzigartiger Inhalt“) is defined as material that is not copied from other sources. This can include texts, […]
11.08.2025

URL Parameters

What are URL Parameters? URL parameters are variables appended to a URL to transmit additional information. They are introduced by a question mark (?) and consist […]
02.02.2025

User Experience (UX)

User Experience (UX) – The Ultimate Guide to Successful Digital Design What is User Experience? An Introduction to UX Design User Experience (UX) defines the sum […]
20.01.2023

User Interface (UI)

What is a User Interface? Definition and Explanation A User Interface (UI) is the space where human-machine interaction takes place. It is the point of interaction […]
15.01.2025

WCAG

WCAG Guidelines The WCAG guidelines (Web Content Accessibility Guidelines) are internationally recognized standards for web content accessibility. They were developed to ensure that websites, apps, and […]
03.10.2024

Web Content Accessibility Guidelines (WCAG)

Web Content Accessibility Guidelines (WCAG)   More information on the BFSG (Barrierefreiheitsstärkungsgesetz – Accessibility Strengthening Act): BFSG (Barrierefreiheitsstärkungsgesetz) Recommendation for legal information and suitable legal texts […]
24.10.2024

Webinar

Webinar A webinar is an interactive online event, usually broadcast live over the internet. The term „webinar“ is a combination of the words „web“ and „seminar“ […]
31.03.2025

White Hat SEO

What is White Hat SEO? White Hat SEO refers to optimization measures that fully comply with Google’s quality guidelines. This method is based on a long-term […]
22.02.2023

WooCommerce SEO

WooCommerce SEO Search Engine Optimization Optimizing your website for search engines is an important part of growing your WooCommerce store. SEO (Search Engine Optimization) can help […]
30.09.2024

XRechnung

XRechnung The XRechnung is a standardized format for electronic invoices, used particularly in the public sector in Germany. It was developed to comply with the requirements […]