30.07.2026
A single outdated paragraph in the imprint is enough to receive a letter from a lawyer today. Since July 2025, a previously mandatory link has suddenly […]
30.07.2026
Reach without an advertising budget sounds like a promise that's too good to be true. In fact, it works, just according to different rules and on […]
06.10.2026
AI/KI has been the topic since 2025, and SEO remains paramount. But why is this so important for AI search, and what do GEO or Search […]
12.10.2026
At the beginning of October, Google supplemented its guidelines on AI-generated content with a brief but consequential paragraph, without major announcement. We explain clearly what it […]
16.10.2026
„Climate neutral“ on a solar module’s product page, „sustainable“ in the category text for vitamin supplements: What has been considered a harmless sales argument for years […]
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